For a 15th season, London Fashion Week SS12 saw label.m being used backstage at a total of 34 shows! Key products such as label.m Protein Spray and label.m Leave-In Conditioner featured at Giles, plus label.m Volume Mousse and label.m Wax Stick at Paul Costello and label.m Dry Shampoo and label.m Resurrection Style Dust at Jean Pierre Braganza to name a few.
In addition to this, label.m was used by the TONI&GUY team at Somerset House in the TONI&GUY on-site salon. Tending to the locks of key press which included: Vogue, Grazia, Harpers Bazaar and Cosmopolitan. Also for Men's day, label.m's number one best selling Matt Paste was a key favourite with the essensuals Mens team from Billericay, to create edgy fashion forward looks.
label.m also made a few sneaky appearances in a host of VIP goody bags such as the Look Show and the Canon VIP lounge for some lucky guests to enjoy!