label.m success at world's largest hair trade fair - Cosmoprof 2014!
label.m made a huge impact at this year's Cosmoprof 2014 - the world's biggest trade fair for the professional hairdressing industry which was held in Bologna on 4-7 April.
The incredible four day event was attended by over 200,000 visitors from around the globe, with a total of 2,450 exhibitors showcasing from 134 different countries.
Partnering up with both TONI&GUY and essensuals, label.m exhibited for the very first time and had great visibility for increasing its brand presence in Italy, as well as globally and the busy stand was one of the most visited at the event.
A summary of the key highlights included: an exclusive hair show (650 invite-only tickets for potential new salons) presented by the International Artistic Team doing demos from the current label.m advertising campaign, plus promoting label.m Professional Haircare backstage favourites as used at London Fashion Week.
There was also an amazing 'Try Me' area, where a team of highly trained label.m Ambassadors and International Artistic Team members were consulting and selling lots of one our latest and most popular products to date - Powder Pink Spray and ONE WAS SOLD EVERY 60 SECONDS during Saturday 5th April!
label.m Italy exclusively launched the recently introduced Texturising Volume Spray (which debuted at London Fashion Week in February) and our renowned Triple Barrel Waver - both of which saw a total stock sell-out in ONE DAY!
We're so proud of our presence at this year's event and the fact we can say that label.m attracted the attention of over 150 new salon enquiries, which marked the potential for continued business growth internationally.
We thank everyone who visited us and look forward to 2015!