What went down at London Collections: Men AW14…
This post was written by our official blogger - Poppy Dinsey.
It’s rare to look forward to going back to work after the Christmas break, but setting the alarm for stupid o’clock on the first Monday of January is definitely made a whole lot easier when you’re heading backstage at London Collections: Men.
Over the last couple of days I’ve had the pleasure of stalking the TONI&GUY Session Team as they work their magic backstage at five shows - all very different and all reminding me why label.m Volume Mousse should never be far from reach!
Once upon a time, ‘Menswear Day’ was tagged slightly awkwardly on to the end of London Fashion Week. I always looked forward to it, but many editors, buyers and models would already have flown out to Milan by the time the boys started walking the runway. It didn’t seem to give the collections the attention they deserved, especially as London is undeniably the home of menswear.
'Menswear Day' at LFW was scrapped and 'London Collections: Men' took its place as a standalone dedicated menswear showcase twice a year. Now in it's fourth season, LC:M has been a huge success and it shows off to the world everything from global superbrands to upcoming accessory designers to the finest Savile Row tailors.
Naturally, great clothes deserve great hair…and that’s where TONI&GUY and label.m came in!
The first task on Monday was to create a very healthy, relaxed beachy look for the Orlebar Brown presentation. The inspiration for the collection was the ‘jungle’ - with pieces being created for both the urban jungle and the tropical jungle. Think cityscapes intermingling with flamingoes!
Silje Vincent headed up the team and ensured the hair looked in tip top condition without looking over groomed at all. As always, a lot of work goes into making hair look so effortless!
Once we’d clambered past the coconuts and palm trees it was time to head over to the Matthew Miller show. Chie Sato was heading up the team backstage and I knew this show was going to be interesting when the first thing I noticed in the session kit was a screwdriver!
There were themes of anarchy and utilitarianism to the collection and the hair was styled to match, with slick ponies fastened with - wait for it - hose clips! That was something none of us had ever seen before! It looked really, really effective on the catwalk. Maybe one to try at home?!
There were themes of androgyny too as women also walked in this show, needless to say the hair styling was the same across all the models depending on the length of the hair.
Next up was something completely different again, as Men’s Hairdresser of the Year Kevin Luchmun unleashed his fading skillz for the Roxanne Farahmand presentation that was part of Fashion East.
Perhaps unsurprisingly there was a lot of love on Facebook for these looks!
But if relaxed beach looks, hose clips ponies and freestyle fades weren’t enough, we were back at LC:M yesterday to bring a bit of Bedlam to the hair at E.Tautz.
Yep, Pinar Necati and the TONI&GUY team had the entirely brilliant task of creating awkward slick parted looks for the boys who were to be walking in a collection inspired by Hogarth’s “A Rake’s Progress”.
Stunningly tailored pieces with a hint of madness deserved beautiful hair that made you a little bit wary too.
After our asylum escapades it was time for the final AW14 presentation - Baartmans and Siegel. And I have to say that the hair Jody Taylor and the gang created was nothing short of exceptional.
The collection was inspired by the idea of stealth movements, with references to tough types like US Navy Seals and the Korean mafia - and the hair needed to complement it.
Jody had been asked to reference David Bowie too and to ensure the hair look stayed more 70s than 50s. The result? A perfectly coiffed blown back look with contrasting textures and deep comb marks, almost like a modernised fiercer D.A.
Thanks again for having me label.m and TONI&GUY :)
Next time you hear from me will be at London Fashion Week, which is just a few weeks away….eeeep!