Day 4 at London Fashion Week SS14: By Poppy D

17.09.2013

Yesterday was SO over the top exciting. Like, cray levels of exciting. I knew it would be, as TONI&GUY were doing the hair for a whole heap of shows at Fashion Scout but it was also G Day (Giles Day, for those unfamiliar with working their entire fashion week calendar around a ‘G Day’) and so it was definitely all systems go.

With a whopping nine TONI&GUY shows to flitter between, I don’t think I’ve ever seen so many slebs, models, rails and empty hairspray cans in one day. Oh and I totes watched Cara Delevingne sleep. (In a non creepy way, ahem). There was lots going on yesterday but I started by taking a peek at Little Shilpa’s accessory presentation. Pretty plaits were the order of the day to ensure the intricate headpieces and jewellery were centre of attention.

As I left that presentation I heard a gaggle of women cooing on the stairs about the big waves they’d seen at the Natasha Zinko presentation, knowing that was also one of our shows (look at me, taking some level of credit as if I could ever hold a hairdryer/scissors/brush and not burn/cut/ruin someone) I ran over to see these big ol’ waves for myself. And they were delightful!

Zinko’s SS14 collection  took its inspiration from the beautifully curvy Bell Flower, so it made sense for the hair to carry this sexy shapeliness too. From there I headed backstage to see what was going on prep-wise for the Ji Cheng show. Becky Dobney and her team were doing wonderful things with plaits. Few things please me like hair bows and plaits! The oriental vibe worked perfectly with the collection and the hair looked just as stunning on the catwalk. It was then a matter of tracking down Efi Davies to see what she was up to backstage at Fam Irvoll. Again, I’d heard mutterings about the hair in corridors from make-up artists, so I was expecting to see something that would get people talking. And boy did I! Efi described the look best when she said it was like Johnny Bravo’s infamous cartoon do, but she was also taking inspirations from everyone’s favourite summer treat – the 99 ice cream! This look was created entirely with the models’ hair (doughnuts are cheating, I’m told) and was like an education in backcombing and sculpting. The hair was crimped at the roots to help but then it was just a matter of backcombing and backcombing and building and building.

I was gutted that I didn’t get a chance to see the presentation itself, but I had to head to Pam Hogg. Needs must! Pam’s collection, as always, featured a lot of fantastical hats. There were three styles of hat so Bill Watson and the team had to create three variations of the hair to complement them, but the hair was rolled under and was prepped with label.m’s Extra Strong Mousse and held with Hairspray. The FROW at Pam Hogg was an eclectic mix, with Gemma Cairney, Siouxie Sioux, Kate Nash, Nick Rhodes and Lisa Maffia all in attendance. Lady Mary Charteris walked in the show too.

From there it was over to St Paul’s to head backstage at Giles: BACKSTAGE AT GILES! The first thing I did was bump straight into Georgia May Jagger (when will I master being ‘cool’?) and knock over a pot of Resurrection Style Dust, which I would later learn was the crucial element in the Giles SS14 hair look. And I did all this whilst trying to not look like a demented fan girl around Cara Delevingne. Good one. I finally got my shiz together and found Sacha Mascolo-Tarbuck who was heading the team. The hair she and the team were creating was inspired by Mel Gibson in Braveheart, but it needed a feminine twist so Sacha created a pretty rope braid rather than ‘never been washed’ dreads. It was all about texture and the girls looked ready for battle as HEAPS of Resurrection Style Dust was worked into the hair to create a heavy, chalky texture. The chalkiness was intentional, so a lot of the product was used and even brunettes had the white powder worked through their hair rather than the brunette style dust alternative.

There was no blow drying involved, no mousse for prep, it was ALL about the Resurrection Style Dust. It took two stylists to create the intricate rope braid, which started very loose on top then got tighter towards the bottom. The braid was pulled at to loosen it and make it messy, then the hair on top of the head was slicked back off the face with Miracle Fibre to create two completely different textures. Again, this needed to look messy too, so individual strands were picked at and roughed up to create an almost electric/static look.

Busy bee Cara D slept throughout hair and make-up (with that kinda modelling schedule, you get your Zzzzzs where you can, right?! …but was then her usual “HOW ARE YOU SO PERFECT?” self when it came to showing off the completed look. As we took our seats for the show, the flashbulbs went crazy – every other seat was filled with someone you’d know. Nick Grimshaw, Abbey Crouch, Jade Parfit, Lily Cooper….plus every face from mag land going!

It was a stunning collection, with bats and lips being the surprising perfect complement to a messy chalky rope braid! After the show I headed backstage to get the Giles SS14 hair done myself (weeeeeeee!) and it was quite remarkable how quickly Indira and Chie created the look on my own hair. I am entirely in love with it. I CAN’T STOP TOUCHING IT. And you can sleep in it so easily too (I would know, I just have).

All in all, a pretty frikkin fabulous day. WELL DONE TEAM!

I can’t wait to share all the videos, especially the how to vid for the Giles hair as you WILL want to try it at home: Don’t forget to follow my pics and tweets from LFW as they happen on the @labelmuk Twitter and Instragram.

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  • Day 4 at London Fashion Week SS14: By Poppy D
  • Day 4 at London Fashion Week SS14: By Poppy D
  • Day 4 at London Fashion Week SS14: By Poppy D
  • Day 4 at London Fashion Week SS14: By Poppy D
  • Day 4 at London Fashion Week SS14: By Poppy D
  • Day 4 at London Fashion Week SS14: By Poppy D
  • Day 4 at London Fashion Week SS14: By Poppy D
  • Day 4 at London Fashion Week SS14: By Poppy D
  • Day 4 at London Fashion Week SS14: By Poppy D
  • Day 4 at London Fashion Week SS14: By Poppy D
  • Day 4 at London Fashion Week SS14: By Poppy D
  • Day 4 at London Fashion Week SS14: By Poppy D