Day 2 at London Fashion Week SS14: By Poppy D

15.09.2013

After such awesome fun yesterday, I had high expectations for Day 2 of London Fashion Week. Luckily there were enough wigs and kinky pony tails to ensure all my dreams would come true! My day started backstage at Krystof Stroznya, where Pinar Necati was heading the TONI&GUY team. The first thing I noticed were the ever so modern wigs sitting quietly in the corner…WIGS? My ‘clearly not a hairdresser’ inner voice assumed that wigs would make the job of the art team pretty easy. But no, not at all! I watched with amazement as Pinar and the team painstakingly wrapped the long and luscious locks of the models around their heads. Blow Out Spray was used to ensure the hair didn’t get too heavy in the process, but the other handy tool to keep the wrapped hair slick was good ol’ fashioned water.

The wigs were uniform in style across the models, mostly blonde but a few brunette and black wigs made an appearance too. Krystof had a very clear direction for the hair which made life slightly easier for Pinar and the team – he knew he wanted to use the really striking wigs to juxtapose against the clothes. They weren’t intended to look natural and their synthetic nature was played up to, but the team still had to trim the wigs to get them just right for each model. And I have to say they looked flippin’ awesome on the runway! I can’t believe how SO MUCH real hair was hidden underneath the wigs so seamlessly. Next time I think I want to go for the chop and get a striking bob, I’ll just call Pinar and get my long locks wrapped up – much less risky! The shape of the wig actually reminded me of one of the cuts from the new label.m Collection. Good choice, Krystof!

Whilst I was milling about backstage I was a bit cheeky and popped over to see what was going on next door at Swedish School of Textiles, where TONI&GUY were also doing the hair. I was there to see all the finishing touches. I loved the volume at the roots mixed with the sleek straight styling.

 
Once I’d got in the way of enough models and touched up my own hair (why wouldn’t you nick a bit of Shine Spray when there’s gallons of the stuff backstage?!) it was time for me to head to Somerset House to shoot some street style for WIWTWith superstar photographer Debbie Bragg on hand we managed to capture some great style…including papping Jameela Jamil and Andy Torres! 

You can check out all the best LFW streetstyle on WIWT here.
From there it was a quick dash back to Fashion Scout to see what Bill Watson and the team were up to backstage at Ashley Isham.

One thing that I think people may not appreciate is that there are no instruction manuals or rehearsals backstage when it comes to the hair, the art team simply watch their Head of Team create the look on one model…then have to go straight into recreating it under all that time pressure! It really makes you appreciate how talented these folk are.

The Ashley Isham brief was an interesting one because the show used a lot of hats. How do you make the hair shine when there are beautiful hats to steal the show? Well you CAN still make the hair show-stopping, at least you can if you have Bill’s creative eye! The collection was very ladylike and classy, so the hair had to mimic that and look ‘expensive’, if you know what I mean. BUT, very interestingly, the inspiration for the Ashley Isham SS14 collection was the 1967 movie Belle du Jour so there was definitely a hidden naughty side too. And what better way to demonstrate that this girl isn’t so clean cut after all than a simple kink in the back of her otherwise sleeker than sleek pony? A kink for kinkiness, that’s what I say!
 
The team worked to get the models hair nice and heavy with Extra Strong Mousse (“the workhorse product of London Fashion Week”, according to Bill!) building up the product until the hair no longer parted. Then it was the job of straighteners and the now infamous kink was simply created by bending straighteners back on themselves until the desired shape was achieved. It looked beautiful on the runway and it was quite remarkable how striking the kink was actually, I loved how it really lent a “I’m not who you think I am” twist to the girls….perfectly in line with the secret prostitute theme of Belle de Jour!

The clothes were out of this world, with all the razor cut tailoring and signature draping that we’ve come to expect from Ashley Isham. After the show I interviewed the man himself so you can look forward to that on TONI&GUY.TV soon!

Of course, I couldn’t resist getting my hair did too after seeing so many gorgeous looks in one day, so I nipped into the Blow Out Bar at Somerset House to get a very quick Fashion Fix from the new menu and OH MY GOD did I love it! I am going to write a full post about the Nouveau Knot separately, so I’ll be a tease and keep my proper pics and step by step guide til then…but it’s safe to say that Rawana Hanif from TONI&GUY Harrogate is a superstar and I LOVE what she did!

So that was my Day 2! Another fab day indeed and, as always, an honour to be working with label.m and TONI&GUY.

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  • Day 2 at London Fashion Week SS14: By Poppy D
  • Day 2 at London Fashion Week SS14: By Poppy D
  • Day 2 at London Fashion Week SS14: By Poppy D
  • Day 2 at London Fashion Week SS14: By Poppy D
  • Day 2 at London Fashion Week SS14: By Poppy D
  • Day 2 at London Fashion Week SS14: By Poppy D
  • Day 2 at London Fashion Week SS14: By Poppy D
  • Day 2 at London Fashion Week SS14: By Poppy D
  • Day 2 at London Fashion Week SS14: By Poppy D
  • Day 2 at London Fashion Week SS14: By Poppy D
  • Day 2 at London Fashion Week SS14: By Poppy D
  • Day 2 at London Fashion Week SS14: By Poppy D
  • Day 2 at London Fashion Week SS14: By Poppy D