Day 1 at London Fashion Week SS14: By Poppy D
Now that I’ve finally escaped from the rain (beginning to wonder if the mass order of TONI&GUY umbrellas was a curse?!) it’s time to reflect on the opening day of London Fashion Week SS14. And was it worth getting drenched for? Absobloodylutely.
My word, the TONI&GUY teams were on fire today. We were treated to SO much hair goodness.
My first show of the day was also my first ever show at Fashion Scout. I’m not sure how I’ve managed seven seasons at LFW without ever seeing a show at Scout, but I’d always heard how great the shows are (and how stunning Freemasons Hall is as a venue!) so I was excited to be seeing Pearce Fionda as my first show of the day.
The collection was inspired by the flawless and innovative beauty of the 1920s and 1950s, with ultra feminine cuts and a focus on exposed backs – with the soft curve of the back often fully on display. And speaking of soft curves, the curves that Richard Mannah and his team created with a single pony pinned up in a fishnet was something to behold! Richard told me the hair style was based upon a seashell design – and it couldn’t have looked more perfect…it was time to run over to the Ones To Watch show.
The Ones To Watch show is an exciting billing because it is, as the name suggests, the show that let’s you know which young designers are the ones to watch for the future. For SS14 the Ones To Watch showcase featured Helen Lawrence, Hannah Williams and Renli Su. The hair, created by Efi Davies and her team, featured a seriously fierce blow dry which I will definitely be trying at home! I loved the slickness at the roots. SO much attitude.
And then from Fashion Scout it was a mad dash back to the hub of the LFW madness – Somerset House – to head backstage at the show I’d been not-so-secretly looking forward to the most – Jean-Pierre Braganza. Indira Schauwecker headed up the team for this one and was working flat out backstage to create the ‘effortless’ look we would later see on the catwalk. If there’s one thing that isn’t effortless, it’s ‘straight outta bed’ hair on a runway! Obviously when working with a range of models, you can’t expect them all to have the same hair. Oh no, that would be too easy. Depending on whether the models had fine or thick hair, different label.m products were used to create the subtle carefree kinky waves. The two hero products backstage were Volume Mousse and Blow Out Spray – with plenty of tong action too! For thicker hair, tongs were ditched in favour of straighteners. Straighteners were used to apply direct heat to a loosened plait to create the low key wave. Once the wave was achieved, brushes were avoided to ensure the wave didn’t become too compact – this needed to look carefree after all – and instead it was fingertips doing the finishing touches to the hair. I was lucky enough to be sat with Sacha Mascolo-Tarbuck on the front row for the show itself and BOY did we love it.
It was a more feminine collection than previous ones, with some beautiful pastel pinks opening the show, but fear not – this was still your instinctively fierce JP Braganza heroine, she’s no sweet and innocent lady! We couldn’t decide a favourite look but I think Sacha summed it up well when she said that this collection was simply “another level”.
After the show I headed to the on site Blow Out Bar where Indira recreated the catwalk look on me. On me! I felt very important. I can’t wait to share the video, as Indira definitely explains the step by step process of creating it a lot better than I ever could! Ooooh and whilst I’m sharing, have you seen the sneak preview of the Jean-Pierre Braganza label.m bits?!
There are lots more pics to be posted AND videos to come with all the backstage action from the shows throughout the day, including an interview with Jean-Pierre Braganza himself on everything SS14, London and, of course, hair.
But for now I better get some sleep before we start it all over again tomorrow...