London Fashion Week Announces an Exclusive Sponsorship Deal
From September 2013, label.m Professional Haircare, is joining forces with the British Fashion Council in an exciting partnership deal.
It is the first time ever that London Fashion Week has lent its name to a product line as part of an official endorsement deal. In this exclusive collaboration, the label.m Professional Haircare range will feature the official LFW logo on all its packaging. Since 2004, the TONI&GUY session team has used label.m to style the hair for around 40 LFW fashion shows every season, including Giles, Jean-Pierre Braganza, Pam Hogg, E. Tautz, Todd Lynn and Hackett. his latest collaboration consolidates label.m's relationship with London Fashion Week.
Sacha Mascolo-Tarbuck, Global Creative Director, TONI&GUY, "I am extremely proud of our close association with the British Fashion Council and the fact we are approaching a ten-year anniversary of supporting emerging, as well as existing design talent. It gives me a great pleasure to be able to extend the partnership in a way that now involves our product line, and which is a first within the industry."
Caroline Rush, CEO, British Fashion Council, "This commercial collaboration marks a turning point in the way we have previously operated. By rolling out an exclusive branded product, we will be directly engaging with the consumer and sharing the London Fashion Week 'behind-the-scenes' expertise with the global market. With its emphasis on innovation and education, the sensibilities behind the TONI&GUY brand make this the perfect partnership for us."
The London Fashion Week label.m Professional Haircare range will be launched in the UK from September 2013 at the London Fashion Week, and in label.m concept salons, TONI&GUY, essensuals salons and online with a planned global roll-out during 2014.