New label.m Curl Define range
label.m delivers for the ‘curl-conscious’ with the long awaited NEW Curl Define which follows on from the highly successful launch of last year's Anti Frizz.
The range includes FOUR key high performance products, all formulated to retain the integrity of curls and waves with an injection of natural bounce, shine, zero-frizz and shape control without compromising on volume.
Our ethos is that ‘not all curls are created equal’ and that ‘curls just want to have fun’ and are totally spontaneous!
So why not embrace’ your ‘natural born curls’ with a new styling solution?
WHAT’S YOUR CURL – I-D?:
FINE Texture – Wavy, loose, s-shaped. Hair feels light and can be oilier than other textures that’s weighed down easily so struggles to hold a style.
MEDIUM Texture – Well defined with body and volume. Most common type that looks/feels denser and easy to style – yet requires more moisture as the curl shape is bigger and tends to shrink when drying.
THICK Texture – Tightly curled and dense. Most porous of the three curl textures with a tendency towards moisture loss and up to 75% shrinkage, looks last-lustre and dull, but overall stronger and holds a style well.
label.m CURL DEFINE brings together NINE regimes alongside
Anti-Frizz, where curl-care can literally become a bespoke experience.
NEW label.m Curl Define Foam 250ml/£17.95 FINE/NORMAL HAIR
Luxurious feeling mousse infused with Lotus Extract to rejuvenate and boost moisture. Helps with hold and defining the formation of curls and waves. A complex of Rice amino acids, Tomato Bioferment and Keratin Amino acids work to give retention to curls with frizz control benefits; whilst resisting humidity and environmental exposure with medium hold level. Corn Starch softens and halts frizzing. Paraben and Sodium Chloride-Free.
NEW label.m Curl Define Top Coat Shine Top Coat 250ml/£16.50
ALL HAIR TYPES
A light-weight serum which is all about definition that can be applied to dry hair. Formulated with naturally derived: Baobab Oil and Seed known for its reparative properties for damage control whilst aiding volume in the hair, Buriti Oil with concentrated Vitamin A to retain moisture whilst smoothing with illuminating shine enhancement as it protects with light hold level. Particularly beneficial for coarser textured curls. Sulphate, Paraben, and Sodium Chloride-Free.
ORIGINAL BEST SELLER! - LABEL.M CURL DEFINE CREAM*
200ML/£17.95 COARSE/THICK HAIR
One of label.m’s ‘originals’ that’s well loved and now a part of the definitive range as the ultimate primer for curls that can also revive and bolster the natural formation. Combining Jojoba, Bran and Sunflower extracts to soothe, protect and define against the effects of humidity for high-performing curls results! The exclusive Coil E complex enhances natural movement and helps strengthen from within. Work on damp hair and either air or diffuse dry with medium hold level. Sulphate and Sodium Chloride-free.
ORIGINAL BEST SELLER! - LABEL.M CURL DEFINE SOUFFLЀ*/£200ML/£15.75 ALL HAIR TYPES
Also a much loved existing cult classic with the same great formulation, this soft cream-to-wax formulation literally melts over the hair to ‘re-invent-the-curl with a nourishing, yet highly protective blend of: Avocado, Barbados Cherry, and Olive which help form glossy waves with instantaneous volume. Exclusive Enviorshield complex forms a shield against heat-assisted styling as well as UV exposure. Can be applied to dry or damp hair with light hold level. Sulphate and Sodium Chloride-free.
BESPOKE YOUR CURL REGIME FOR TAILORED RESULTS:
Fine Hair Texture
Loose Curl: Anti-Frizz Shampoo & Conditioner, Foam, Top Coat
Medium Curl: Anti-Frizz Shampoo & Conditioner, Foam, Top Coat
Tight Curl: Anti-Frizz Shampoo & Conditioner, Foam, Soufflé
Medium Hair Texture
Loose Curl: Anti-Frizz Shampoo, Conditioner and Mask (once every two weeks), Foam, Soufflé
Medium Curl: Anti-Frizz Shampoo & Conditioner, Mask (once every two weeks), Curl Cream, Top Coat
Tight Curl: Anti-frizz Shampoo & Conditioner, Mask (once a week), Foam, Soufflé
Thick Hair Texture
Loose Curl: Anti-Frizz Shampoo & Conditioner, Mask (once a week), Foam, Curl Cream
Medium Curl: Anti-Frizz Shampoo & Conditioner, Mask (once a week), Curl Cream, Top Coat
Tight Curl: Anti-Frizz Shampoo & Conditioner, Mask (every wash), Curl Cream, Soufflé, (Top Coat for extra shine)
CURATE YOUR INDIVIDUAL AND UNIQUE CURLS WITH
LABEL.M CURL DEFINE
Available now from all label.m Concept salons, as well as TONI&GUY and essensuals globally. Also online at www.labelm.com