LABEL-ME NEW FACE 2018 WINNER ANNOUNCED!

07.08.2018

It's official!  After months of wading through hundreds of entries sent via the label-me.com platform and subsequently drawing up a hotly contested shortlist from the monthly 'judges pick', we are delighted to announce the new face of label-me 2018 - Peony Ho!

Having been specially invited to attend a casting in London, all the finalists met with label.m’s Global Creative Director, Sacha Mascolo-Tarbuck, plus a panel of professional hair experts to take part in a test shoot, as well as being interviewed about their individual style, interests and ambitions.
 
“The global label-me competition is all about celebrating authentic
style and real people, and it’s these same individuals who inspire
the label.m brand every day. In a time where the traditional model
criteria is being redefined, to be able to offer this opportunity
worldwide is truly exhilarating and embraces label.m’s brand vision.
Peony really stood out for me, as she has a unique style and that
sense of confidence really came out in front of the camera, proving
a perfect fit for the art direction of this year’s campaign and
ethos of individuality. I can’t wait for everyone to see it!”
SACHA MASCOLO-TARBUCK
GLOBAL CREATIVE DIRECTOR OF LABEL.M/TONI&GUY

After finding out about the style-sharing competition through
TONI&GUY’s Instagram, Hong Kong born, Peony Ho, simply wowed judges with her experimental style and confidence in front of the camera.
 
The waitress/aspiring model said after being picked:
 
“After seeing so much diversity on the label-me site I thought,
‘why not?’ I was really excited when I found out that I’d won the
competition because at the casting day, there were lots of
amazing people, so I was very surprised! Anyone thinking of entering
label-me, just give it a go – be creative and be yourself.”
 
So there you go, if you're a self-confessed style-setter, simply snap your look and upload it to  label-me.com in order to be in with a chance of winning - not only a monthly bundle of label.m goodies worth £150,
but also the huge opportunity to potentially take the title for 2019!
 
Coming soon.. the new label.m ad campaign featuring Peony Ho will roll out globally in October 2018.
 

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  •  LABEL-ME NEW FACE 2018 WINNER ANNOUNCED!
  •  LABEL-ME NEW FACE 2018 WINNER ANNOUNCED!