NEW LABEL.M ANTI-FRIZZ

28.03.2018

If you've been searching for frizz-elimination, today sees the launch of label.m's response to have smoother, longer-lasting straightening results for all hair textures. label.m ANTI-FRIZZ!
 
Be part of the revolution! Regain control of hair that’s simply unruly, dry and unmanageable with our new, seven-piece system that's dedicated to: managing curls and abolishing frizz, whilst optimising the look and feel for all regardless of texture or ethnicity.

Let’s face it – how exactly do we perceive frizz?  Most might say ‘a bit like the Sahara with endless knots’, but now it’s truly time to say goodbye to the effects of damage and humidity and literally go head-to-head to ‘FIGHT THE FRIZZ!

Recognising hair diversity and embracing the notion of ‘global hair textures’, label.m Anti-Frizz - by its very definition represents a high-performance, solutions-led range with naturally derived eco-friendly formulations and utilisises label.m’s signature prescriptive approach.

Split into three categories   Fine, Normal and Coarse and with TWO exclusive complexes, label.m ANTI-FRIZZ combines active ingredients and integrates with the hair fibre to penetrate the various layers:

Mediterranean Fruit Complex:

Green Mandarin ‘Extract – *Organic certified fruit juice waters to intensely moisturise, protect and smooth.
Myrtle Berries – **Organic certified and known to repair/shield from oxidative stress to help retain colour.
Juniper Berries – Effective strengthener that works to relax the hair fibre to halt frizz, help replenish moisture, correct damage and seals the cuticle so hair becomes more water-resistant.
 
Tree of Life Complex:

Baobab Oil – Containing rare fatty acids to provide reparative defence against damage, protects from the sun’s rays and the occurrence of free-radicals whilst inducing volume.
Baobab Seed Extract – Promotes longer-lasting hydration to quench hair without weigh-down.
Buriti Oil – Rich in Vitamin A to restore vitality for enhanced smoothness and shine.  Guards against heat-exposure and split ends during the process of blow-drying.

“For the first time, we have developed a complete range which works to fully identify the cause of frizz – regardless of hair texture.  label.m Anti-Frizz is a new high-performance system that transforms with an effective solution to give the smoothest results when blow-drying; or straightening with longer-lasting results whilst retaining softness and manageability.” 
Sacha Mascolo-Tarbuck, Global Creative Director, label.m
 
CLEANSE – CONDITION – TREAT
 
label.m ANTI-FRIZZ SHAMPOO 300ML/£14.95
The first line in defending curl-control as part of the prep process, whilst fighting frizz. This lightweight shampoo has an incredible smoothing efficacy and hair becomes more fluid with a higher level of manageability.  Nourishes, tames and calms. Paraben and Sodium Chloride-free . Contains Mediterranean Fruit Complex.
 
label.m ANTI-FRIZZ CONDITIONER 250ml/£17.50
Controls whilst detangling curls and eliminating frizz. ‘X-treme’ smoothness with a silkier finish that’s humidity-resistant.  Sulphate Paraben and Sodium Chloride-free. Contains Mediterranean Fruit Complex.
 
label.m ANTI-FRIZZ MASK 200ML/£18.95
Nourishes the hair for potent curl and frizz management that’s particularly effectual on coarser hair textures that’s ultra conditioning.  Provides longer-lasting results for retaining straighter and smoother results. Sulphate, Paraben and Sodium Chloride-free. Contains Mediterranean Fruit Complex.
 
TAILORED HAIR TEXTURE SOLUTIONS
 
label.m ANTI-FRIZZ MIST – FINE/ALL HAIR TYPES 150ML/£17.50
The perfect primer for finer hair textures with built-in heat protection.  Anti-frizzing, with zero split ends that repairs and propels improved manageability with the addition of Polisilicone 29 (multi-functional silicone) for high-grade heat protection that induces a reduction in fly-aways and frizz, whilst speeding up a blow-dry by up to 35%!

ANTI-FRIZZ CREAM – NORMAL/ALL HAIR TYPES 150ML/£17.50
A natural born HERO product that strengthens and conditions and for healthier, natural looking shine!  Increases natural collagen production to promote smoother hair whilst minimising coarseness and instantly repairs with hydration. Paraben and Sodium Chloride-free. Contains Tree of Life Complex.

ANTI-FRIZZ LOTION – COARSE/THICKER HAIR 50ML/£15.95
Rinse-free, leave-in nourishing treatment to give instant control for curly and frizzy hair that works to accelerate an ‘x-treme’ smoothing effect.  Repairs hair’s natural strength and enables protection from heat-induced exposure.  Sulphate, Paraben and Sodium Chloride-free. Contains Mediterranean Fruit Complex.

ANTI-FRIZZ BALM – COARSE/THICKER HAIR 150ML/£17.50
Humidity-resisting, heat-activated formulation which promotes a sleeker look to the hair by ‘relaxing’ hard-to-tame textures. Simultaneously acting as a frizz-blocker whilst sealing the cuticle to repel moisture with lasting results.  Effective without compromise to hair’s natural movement and volume. Sulphate, Paraben and Sodium Chloride-free. Contains Tree of Life Complex.

#FIGHTTHEFRIZZ
 
NEW LABEL.M ANTI-FRIZZ launches globally at label.m Concept salons, TONI&GUY and essensuals salons, and is available online at www.labelm.com.

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