NEW label.m Cool Blonde
Want intense tones with the benefits of ‘botanically’ inspired innovation for blondes? lntroducing the long-awaited label.m Cool Blonde range which launches officially this week!
With the popularity of platinum-toned hair being THE trend tonal shade of the season, achieving this look no longer means comprising on care with ‘blonde-spiration’ taken to another level!
NEW label.m COOL BLONDE Shampoo and Conditioner is a colour toning, duo-led regime that defines a healthier way to eliminate brassy/yellow undertones on: platinum blonde, silver and grey hair with the exclusive infusion known as Violet Botanical Complex technology.
Delivering tonal-corrective care with equal measures of nutritional benefits, this is all about the combined ‘Power-of-Three’, purple super-food ingredients: Blueberries, purple Potato and purple Carrots.
These natural wonders work together by depositing violet-intensifying pigments to support overall fibre strength and collagen for optimised resistance.
So it’s goodbye tarnishing tones and hello to a more vibrant blonde , which means less breakage potential for colour-treated hair in particular and more protection benefits.
“This new phase of blonde care is something that we’ve been working on for a very long time. It was important to launch something which not only had an immediate effect on the actual tone, but with the ability to treat the hair in a way that was led by active natural ingredient pigments with really long-lasting results. We’ve seen through on-going tests amongst the International Technical Team that this is an incredible maintenance staple when alternated with other shampoos from label.m.
Sacha Mascolo-Tarbuck, GLOBAL CREATIVE DIRECTOR, LABEL.M
POWERED BY PURPLE SUPERFOODS
Blueberries renowned its antioxidant A, C and E properties to help aid hair growth and scalp circulation for more body and thickness!
Purple Potato counteracts dullness which can lead to damage, Vitamin A (beta-carotene) promotes cell regeneration and gives lustrous shine!
Purple Carrots the upgrade to its orange counterpart, that’s rich in anthocyanins – the antioxidant compound that gives blueberries their amazing colour!
NEW label.m COOL BLONDE Shampoo £14.95/200ml
Works to give a more enlivened look of depth and vibrant brilliance with the exclusive botanically-enriched Violet Botanical Complex for colour-assured tonal correction that’s free from: Sulphates, Parabens and Sodium Chloride. Highly concentrated colour-toning pigments eliminate brassiness, whilst unveiling a look of restored and hydrated hair. Use alternately with your favourite regular shampoo or as desired to amp your shade.
NEW label.m COOL BLONDE Conditioner £17.25/250ml
The key to unlocking your most intense platinum, silver or grey tones, this coordinating conditioner is Paraben and Sodium Chloride-free and works by illuminating as it intensely conditions with colour-retaining pigments. Prevents yellowing and gives hair a built-in foundation to be stronger with resistance to breakage, leaving a softer, silkier feeling with manageability.
BE A COOLER BLONDE with label.m Cool Blonde. Available now from all label.m Concept, TONI&GUY and essensuals salons globally, as well as online www.labelm.com