label.m launches WE ARE TWO// new campaign 2017/2018
label.m announces the launch of its latest campaign – WE ARE TWO// - a global celebration that's all about: Cultural Diversity, Unity, Equality, Individuality and Partnerships!
Art Directed by Global Creative Director Sacha Mascolo-Tarbuck – who alongside her International Artistic Team, produced each of the final seven contemporary looks, the key objective was to draw on the inspiration of a visual story about collaborations, whilst maintaining emphasis on label.m’s strong fashion-led heritage.
Utilising the timeless, yet dramatic effect of black and white photography to give a sharpened edge to the hair, the images show unique couple pairings and cohesively showcases a variety of hair lengths and textures from across the cultural global spectrum.
The campaign also features the two new label-me winners - Blogger Alex Guiste and aspiring Model Maya Rybicka who were picked from thousands of entries sent in from around the world.
“My vision for this year’s campaign was to embrace the notion of cultural diversity and ultimately what we all have in common and the values we share when connected.
The visual aesthetic is one that’s a reflection of our global clients and their varying hair textures - played out with different model pairings and each of whom used their individuality to bring out something unique.” Sacha Mascolo-Tarbuck, Global Creative Director, label.m
WE ARE TWO// rolls out globally from OCTOBER 2017 and will appear in label.m salons, print publications as well as social media until September 2018.