NEW ...label.m Fashion Edition Wax Spray
Introducing NEW label.m FASHION EDITION Wax Spray
BackSTAGE to CatWALK to CliENT!
12 years and 26 seasons in the making, label.m Professional Haircare draws from its extensive backstage presence with the launch of label.m FASHION EDITION Wax Spray this spring.
We're celebrating our unique relationship formed in partnership with the British Fashion Council as Official Haircare Product of London Fashion Week, with a new and exciting sub-category collection which will build on the ethos of a fashion label for hair - that’s all about high-fashion, couture-influenced and direct from the runway.
Creating the hair backstage is where the ‘magic’ happens and label.m is used backstage create looks each season for renowned designers such as :Mary Katrantzou, Paul Costelloe, Pam Hogg, Aquascutum, Matthew Miller and House of Holland to name a few.
Says Global Creative Director, Sacha Mascolo-Tarbuck says, “The TONI&GUY Session Team and I specifically wanted something that would uniquely re-create a distinct look/finish with true versatility and this incredible product not only gives a ‘wet-look’ appearance, but helps to smooth for slicked-back styles as well as securing all types of braids. It also works to inject movement and texture when used with a diffuser for a softer look that’s totally malleable.”
Initially starting off as a light foam, which then dissipates into a transparent, fast-drying, humidity-resistant wax, label.m Fashion Edition Wax Spray is far from sticky and allows for ‘easy remoulding’ from one look to another, whilst adding dimensional texture – perfect for creative styling.
If you want to give a bit grip to braids - done, create texturised edge to a cut - no problem, smooth in some high- shine grooming - easy!
What’s more, it’s the perfect pre-style primer to aid bone straight blow-dries with the addition of the exclusive Enviroshield complex for effective protection.
Are you ready to be seasonally relevant? Get the look with label.m Fashion Edition Wax Spray/150ml £13.95.
Launching online on 3rd April 2017, and now available from all label.m Concept, TONI&GUY and essensuals salons nationwide.