Love Colour? Love Change? New Highlighting Toner!
As the Official Haircare Product of London Fashion Week, label.m marks the arrival of an industry first, with the launch of HIGHLIGHTING TONER.
This high-fashion quartet collection comprises a range of unique sprays, directly inspired by the trend for make-up strobing, with an incredible luxe-metallic finish, to give colour highlights with an iridescent glow.
label.m Highlighting Toner delivers the most exciting way to be experimentally creative with non-committal colour, as it extends the approach of make-up contouring application - with tonal placement to highlight, shape, add depth, or even transform completely with a full-on new shade one day and back again the next!
Think precious metals, where you can literally build-up the level of colour intensity as desired for that look of molten glamour - but leaving the hair totally lightweight for the ultimate in radiating tone.
Each of the four sprays are designed with an individual print on the outer aluminium can – giving each colour its own i-d, emblazoned with 'pop art' stars, animated dot patterns and heart motifs - emanating a youthful, fun edge.
“label.m Highlighting Toner is really exciting for us to launch, as it’s a contemporary way to be part of the on-going trend for high-shine metallics - which before now, hasn’t been seen in a temporary colour spray giving this level of finish. These four beautiful tones work to contour and highlight as a new generation of ‘ready-to-wear’ hair.” Sacha Mascolo-Tarbuck, Global Creative Director
‘GLOW AWAY’ WITH THESE CREATIVE COLOUR TIPS:
BLONDE Create shimmering highlights when applied to darker hair tones
BRUNETTE Resculpt your face shape by spraying on blonde hair for added depth
BLUE Placement colour comes into play when used on specific areas – i.e. fringe, ends
RED Why not become a true redhead and go for a complete 24hr change?
label.m Highlighting Toner 150ml/£10.95 launches globally from 9th January 2017 and will be available at all specially appointed label.m Concept salons, as well as TONI&GUY and essensuals salons.