We're excited to announce label.m's new face of 2016!


Finally we can reveal the winner of our label-me competition and the new face of label.m 2016 – Aurora Richards!

It’s been a year-long search, since we asked our loyal label.m fans to upload and share their most unique looks onto our global style-sharing platform, label-me

Finalists of the monthly ‘Judge’s Pick’ were invited to a test shoot in London with Global Creative Director, Sacha Mascolo-Tarbuck for a chance to show off their individual styles and what a line-up!

“Even at the casting stage when we were weighing up all the finalists, something about Aurora just shone through as her look really stood out amongst the others.” Says Sacha Mascolo-Tarbuck, Global Creative Director  
After hundreds of entries and much deliberation, Aurora’s youthful spirit and street-style edge, stood out from the crowd - making her a clear winner for the face of label.m 2016!

“I entered into the competition thinking it would never happen! I knew it was a once in a life-time experience and it could really spark an opportunity for me to get into the modeling industry.  I love label.m products so when I saw the label-me competition, I immediately entered, and I’m so glad I did - it was a fantastic experience!” Says Aurora Richards – 2016 New Face of label.m Winner
So do you think you’ve got the ‘Aurora-aura’? Put your best look forward and be in with the chance to become the next face of label.m 2017!

  • We're excited to announce label.m's new face of 2016!