NEW label.m Honey & Oat Mask

22.06.2015

Our No1 Best Seller becomes a trio!

Based on the continued success of label.m's global no1 best selling Cleanse and Condition duo, comes the much anticipated NEW label.m HONEY & OAT MASK - an incredibly lightweight, yet nourishing treatment to complete the three-step regime for maximum results.

Formulated with EXCLUSIVE HYDRA-5 COMPLEX technology, that's been developed with key natural ingredients including: two types of high-grade honey, Plum Kernal, African Myrrh and Baobab Oil, label.m HONEY & OAT MASK contains higher levels of humectant than any other competitive product in its category and is literally a 'moisture-magnet' for longer-lasting hair-hydration where it counts.

The importance of a hair mask can never be underestimated, as unlike conditioners which work at a surface level, incorporating a mask treatment on a regular basis, provides a more reparative benefit, working deeper down within the cuticle.  So goodbye parched, dry and brittle strands, hello to super-hydrated, softer, healthier hair!

"Would you like some Honey with that?"

What's more, not one, but TWO types of 'super-food' honeys have been used to create our latest product: the first being Royal Black - a rich coloured, dark, raw honey taken from the world's largest bees found only in the 100 million year old tropical rainforest based in Southeast Asia and also Luhua, taken from the flower of the same name in Hawaii and so precious, it only blooms three months a year - incredible!

With Honey's renowned properties being so well documented - think active enzymes, being naturally antibacterial plus high in anti-oxidants - (yes we like anything that's good for us...) -  label.m HONEY & OAT MASK guarantees:

  • To nourish, hydrate and strengthen dry and dehydrated hair with a lightweight formulation
  • Helps maintain higher moisture levels within the hair shaft, to prevent dryness and brittleness, that can potentially lead to breakage and severe damage if left untreated
     
  • Is formulated with the Hydra-5 Complex technology, to deliver targeted hydration
     
  • Works to condition, soften and strengthen hair fibres
     
  • Repairs brittleness and dryness  - resulting in a silky, lustrous feeling
     
  • Restores hair vitality and manageability
     
  • Contains a beautiful fragrance that's almost too good to eat - but please don't!
  • label.m HONEY& OAT MASK is suitable for any hair texture and is recommended for use up to every three-four washes

So what's great about the best selling Cleanse and Condition Duo?

label.m Honey & Oat shampoo and label.m Honey & Oat conditioner are the perfect 'primers', originally created as 'lightweight daily repair for dry, dehydrated hair' and is commonly referred to as the 'flu shot'.

Selling 5,000 more units than any other label.m product, the Honey & Oat range has truly earned its place as the no1 'go-to' hair essential over a number of years, and works brilliantly for the majority of hair textures; including chemically-processed, to rebuild and strengthen in a way that reinstates balanced levels of moisture within.

Get your 'triple' hydrating nutritious fix with the addition of NEW label.m HONEY & OAT MASK 120ml/£15.75, available now online, as well as at label.m Concept, TONI&GUY and essensuals salons nationwide and globally.

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  • NEW label.m Honey & Oat Mask
  • NEW label.m Honey & Oat Mask
  • NEW label.m Honey & Oat Mask