label.m marks 10 years with a limited-edition designer collection
'It's our birthday - 'we're going to party like it's our birthday', as label.m celebrates 10 years!
To mark the milestone, we've launched a new collaboration with long time collaborator, Giles Deacon - who under his eponymous fashion label GILES, has 'fashionably dressed' THREE of our hardest working backstage session favourites in a cool, yet fun print.
The limited-edition graphic originally came about for a collection, where the designer wanted to 'catch the spirit of slightly disconsulate girls from the 60's or somewhere in the future.'
Renowned for his signature illustrations - laced in humour, colour and with a distinct boldness, the 'Silhouette of the Clouds' print features on our much loved trio of: label.m Hairspray 300ml/£12.25, label.m Volume Mousse 200ml/£12.95 and new best seller to date label.m Texturising Volume Spray 200ml £12.95.
Having started out as a collection of 16 exclusive products for TONI&GUY back in 2005 - where fashion meets iconic styling, label.m was originally created by Toni Mascolo OBE and his daughter Sacha Mascolo-Tarbuck, Global Creative Director. The vision was to create a range dictated by the needs of professional hairdressers - for professional hairdressers.
Today label.m has grown into a large family of 76 (and counting!) with continuous new product innovation and development, where formulas contain the optimal concentration levels of naturally sourced active ingredients, incorporates six technological complexes, has four sub-ranges PLUS a line of high-performance electricals and accessories.
In addition, label.m has not only won many industry awards over the years, but is the Official Haircare Product of London Fashion Week where it takes position backstage at 40 shows each season.
Well we said it was a celebration and so, we want you to celebrate with us. Not only is there the opportunity to get your hands on these exclusive limited-editions whilst available, but throughout year - watch out for our monthly competitions on Twitter, where on the 10th of EVERY month - (that's right set your electronic calendars) during 2015, we'll be giving YOU a 'birthday present' - nice don't you think?
label.m limited-edition GILES 10 Year collection is available from early March 2015 nationwide from all label.m Concept salons, TONI&GUY and essensuals salons and online at www.labelm.com.