As the London Fashion Week Official Haircare Product and consistently designers' product of choice at London Collections: Men, we collaborated with the most sensational design talent.

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The third menswear collection from iconic British designer Henry Holland focused on the height of the Haciendas reign over Manchester, and the rave culture that dominated through the UK. This collection was all about good vibes and better clothes.

The Hair

International Artistic Director Kevin Luchmun and the session team worked to compliment a collection heavily inspired by the late 80’s rave and music culture. The hair brief was to create a ‘lived-in’ look to capture this gritty narrative.

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For the SS17 Collection, E.Tautz took inspiration from lower league football teams and the attire that is associated with these events. Whether its stripes, hoops or chevrons of our local team or even a baggy suit and anorak worn by the football manager, head designer Patrick Grant was enthused with the idea of exploring this concept for this current collection.

The Hair

International Artistic Director Kevin Luchmun and the session team took inspiration and direction from the 1980’s river phoenix era focusing on the natural movement of the hair to create a voluminous, natural look.

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Solitary cloud gazing and the exploration of romantic chaos through the forces of nature, marks the basis of the SS17 collection.

The Hair

International Artistic Director Kevin Luchmun and the session team work on looks that were inspired by the 90’s grunge era, taking reference from iconic individuals such as Kurt Cobain, hair with a highly textured look with an effortless cool vibe.

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Thickening Tonic

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The SS17 Hardy Aimes collection was all about tradition and creativity, heritage and modernity. A contemporary home for an innovative past.

The Hair

International Artistic Director Daniele De Angelis and the session team maintained the well-known heritage of Savile Row by creating a conventional, slicked back style with a contemporary edge. For the longer styles, the team created a slick back look with gentle wave, whilst the shorter hair types modelled a natural side parting with polished finish.

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Chester Barrie’s SS17 collection is designed to make sure ‘men look great when it matters most.’ Inspired from the great British summer party season, the collection featured lightweight fabrics in a sophisticated warm pastel colour palette.

The Hair

International Artistic Director Philipp Haug and the session team created quintessentially British summer garden party hair. This was achieved with soft looks with natural volume for a relaxed summer vibe.

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Thickening Tonic

Thickening Tonic

150ml

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