As the London Fashion Week Official Haircare Product and consistently designers' product of choice at London Collections: Men, we collaborated with the most sensational design talent.

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A 70’s lux vibe mixed with a 90’s ‘cool kid’ look. An eclectic mix of skiwear, puffa coats, parkas, fur and trench coats to give that seventies gangster vibe!

The Hair

International Art Director Cos Sakkas and the session team created a look that took inspiration from the gritty North American wilderness, think rustic cowboy! Keeping dry texture but finishing off with the label.men Sculpting Pomade on the sides and in front of the ears gave it that slick gangster feeling, making it modern and fresh.

Hero Product

Sculpting Pomade

Sculpting Pomade

50ml

£11.75

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Classic, tailored shapes in the finest of fabrics inspired by ‘Sons of the 50’s working class readying themselves for a Friday night out’.

The Hair

This was International Art Director Kevin Luchmun's second season working with Patrick Grant, together they succeeded in creating a ‘rebellious look’ with slicked back sides and 'duck ass' at the back – conjuring up that 1950’s post-war look. Once again, the hero product for E.Tautz remains the label.men Max Wax.

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Max Wax

Max Wax

50ml

£12.25

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The collection inspired by ‘someone having to get into a tux after climbing a mountain’ focused on the heart of British Mountaineering, as well as British tailoring at its best.

The Hair

As head of team for a third season, International Artistic Director Kevin Luchmun and the session team got to work creating a 1920s inspired, yet somewhat futuristic look. Starting with a side parting, keeping it slick and polished on the top and sides with the help of the label.men Grooming Cream.

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Grooming Cream

Grooming Cream

100ml

£10.95

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International Art Director, Cos Sakkas led the team on Henry Hollands first Men’s collection, taking inspiration from street tribes, football, casual mod and touches of 90s ravers.

The Hair

Whilst each boy inspired their own look, creating individual hair styles to suit the personality and individuality of each model – the hero product remained the same, using the label.men Grooming Cream to prep each individuals hair.

Hero Product

Grooming Cream

Grooming Cream

100ml

£10.95

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The Hair

Press and consumer event, ‘Jermyn Street’ was headed up by International Art Director Daniele de Angelis, working with a mixture of heritage and modern looks the team created a style that was polished on the sides but keeping texture and movement on top, the label.men Deconstructor served as the perfect tool to create this matt dishevelled look.

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Deconstructor

Deconstructor

50ml

£12.95

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The Hair

The word's 'Conform', 'Control' and 'Restrain' form the backbone of Matthew Miller's SS16 collection. International Art Director Chie Sato and the team set to work - the hair was inspired by working with a composition of texture, reflective of the collections multitude of clashing textures. The hero product to create this slick look was the label.men Sculpting Pomade.

Hero Product

Sculpting Pomade

Sculpting Pomade

50ml

£11.75

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