As the London Fashion Week Official Haircare Product and consistently designers' product of choice at London Collections: Men, we collaborated with the most sensational design talent.

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The latest collection from Patrick Grant, used the ‘coaster roller disco in the mid-80s’ as core inspiration for his AW/16 collection. Everything about this era embraced an underlining exaggeration, with easy clothes you could move in- but always slick in attitude.

The Hair

International Artistic Director Kevin Luchmun and the session team created a style to follow suit - embodied with a look of health, volume, movement and texture, to echo ‘boys who would do backwards crossovers to impress the girls with big hair.’

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Thickening Tonic

Thickening Tonic

150ml

£11.50

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One of menswear’s long established labels and the ‘godfather’ of Saville Row, Hardy Amies showcased what could only be called the ‘reinvention of modern silhouettes that utilised block colours with clean lines.’

The Hair

Backstage the hair was an extension of this influence – International Artistic Director Daniele De Angelis and session team created a quintessential evening look of classic clean cut styles, slicked back and finished with a high shine.

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Sculpting Pomade

Sculpting Pomade

50ml

£11.75

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Matthew Miller took on ‘nouveau riche’ as the theme for his aw/16 collection, ‘harnessing the shapes and fabrics of prior generations, modernity and history clash as classic silhouettes like biker and bomber jackets are remade with utilitarian details.’

The Hair

International Art Director Chie Sato and the session team created a hair story to compliment this collection – a considered, uniform texture setting a stark contrast against the angular nature of the collection.

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Grooming Cream

Grooming Cream

100ml

£10.95

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The Chester Barrie AW/16 collection was inspired by a celebration of all that is glamorous in the world of menswear. Classic looks with added sparkle and modernity – a collection for men who need to look their best.

The Hair

International Artistic Director, Kevin Luchmun and the session team created a look inspired by an actor going to a red carpet movie premiere. Max Wax was worked through the hair to create separation and a natural shine.

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Max Wax

Max Wax

50ml

£12.25

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This season Baartmans & Siegel, bring you a collection steeped in 70’s urban New York ‘Spanish Harlem’, with its rich mix of cultures and vibes they used warm colours on wools and furs to give a sense of indulgence. 

The Hair

With an eclectic mix of models, the hair was an inspired clash of glamour, movement and volume. International Artistic Director Cos Sakkas and the session team deliberately worked with the natural textures, giving each model movement and individuality.

Hero Product

Deconstructor

Deconstructor

50ml

£12.95

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