As the London Fashion Week Official Haircare Product and consistently designers' product of choice at London Collections: Men, we collaborated with the most sensational design talent.

a/w-2015 Play Video

Classic, tailored shapes in the finest of fabrics inspired by ‘Sons of the 50’s working class readying themselves for a Friday night out’.

The Hair

International Artistic Director Kevin Luchmun and the session team created a polished and presentable look with character, texture and movement. The key to this look is to keep the hair slick around the sides, whilst working with the natural texture of the hair on the top. The Max Wax was used to thicken the hair and give strong hold, offering the highest holding rate out of the whole range.

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Max Wax

Max Wax

50ml

£12.25

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a/w-2015 Play Video

Inspired by the late 50’s and 60’s era, the exploration theme came through in the youthful, playful designs, earthy tones and luxurious cashmere fabric.

The Hair

The team led by International Artistic Director Daniele De Angelis, created a look that was wild, raw and lived-in working with the individual models’ hair lengths for a variety of style and textures. The Deconstructor, a versatile matt creme paste, ensured lasting thickness, separation and root lift.

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Deconstructor

Deconstructor

50ml

£12.95

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a/w-2015

The collection inspired by ‘someone having to get into a tux after climbing a mountain’ focused on the heart of British Mountaineering, as well as British tailoring at its best.

The Hair

International Artistic Director Kevin Luchmun and the team created a ‘done but undone’ look with a quintessential edge that is sleek and polished. Spraying this cashmere texture spray into wet or dry hair transforms the look. Hair is more defined, with immense volume as well as a textured matt finish.

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Thickening Tonic

Thickening Tonic

150ml

£11.50

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a/w-2015 Play Video

A 70’s lux vibe mixed with a 90’s ‘cool kid’ look. An eclectic mix of skiwear, puffa coats, parkas, fur and trench coats to give that seventies gangster vibe!

The Hair

International Artistic Director Cos Sakkas and the session team created a perm effect in the hair using Thickening Tonic for extra volume and texture. The Sculpting Pomade was the key tool to achieve this controlled, elevated style and hold the texture of the look with a modern sheen finish.

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Sculpting Pomade

Sculpting Pomade

50ml

£11.75

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a/w-2015

International Woolmark Prize hosted by the Australian brand Woolmark to award the top emerging design talent saw our team heading up the hair for Japanese designer and runner up Sise.

The Hair

The striking wet-look quiff with a graphic feel, sharp side parting and slick sides. The Grooming Cream was the key product International Artistic Director Mattia Esposito and the team used to keep hair sleek and off the face, by combing it through the hair whilst building thickness and ensuring control.

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Grooming Cream

Grooming Cream

100ml

£10.95

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