As the London Fashion Week Official Haircare Product and consistently designers' product of choice at London Collections: Men, we collaborated with the most sensational design talent.

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New kid on the block Tinie Tempah, most commonly known as a popular singer/songwriter, A/W17 saw his ever-expanding talents with the launch of his new menswear brand; What We Wear. Two years in the making, this contemporary collection, was influenced with his long-standing interest in fashion, a regular on the LFW FROW, as well as inspiration ‘from by the wardrobe of the everyday man.’ While the collection was handmade in London, inspiration has been drawn from different cultures, design and architecture around the world.

The Hair

International Artistic Director Charlie Cullen worked backstage, the hair took its cue from the collection, but the key was to use the models natural texture, embracing their personality and individuality whilst incorporating an ‘everyday’ feel into the final look.

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Matt Paste

Matt Paste

50ml

£13.75

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For his second collection, Daniel W Fletcher drew upon the social landscape of 2016 and that of the 70s, both of which were experiencing unrest and the youth desperate to be seen as individuals. As we embark on a new yea, Daniels aim was to spread a message of positivity through his clothes and have his voice heard.

The Hair

Following Daniels vision, International Artistic Director Danielle De Angelis and the team created a style that harkened the 70s where hair wasn’t too polished or stylised. Using the model’s natural hair texture, the team created easy, soft, feathered look.

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Volume Mousse

Volume Mousse

200ml

£14.50

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For his latest collection, Creative Director, Patrick Grant drew inspiration from Peter Mitchell’s ‘Some Thing means Everything to Somebody’ photography series, which featured images of scarecrows isolated in fields across the UK. The collection captured the loose and dishevelled nature of these scare-crow images, featuring baggy trousers and loose fitted shirts.

The Hair

Using the scare-crow concept as a springboard International Artistic Director Kevin Luchmun and the TONI&GUY Session Team styled soft and bouncy waves that had plenty of volume and natural texture. As the models took to the catwalk they were seen with hair that had seemingly been rained on and blown in the wind

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Grooming Cream

Grooming Cream

100ml

£10.95

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Matthew Miller’s latest collection, Project Fear, is a representation of the social unrest taking place around the world. It’s about protecting oneself in the ‘Post Truth’ era, uniforms for the disenchanted, disenfranchised and disengaged.

The Hair

The hair seen at Matthew Miller follows on from his concept of dysfunctionality within society, the idea of moving from old to new, which was illustrated by separate looks. International Artistic Director Chie Sato worked on a clean, graphic look leading into the final look, which was soft and dishevelled.

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Hair Spray

Hair Spray

300ml

£12.95

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The modern Savile Row brand revealed its AW17 collection at Smith and Wollensky. In previous seasons, the English tailoring specialists launched designs around ‘Garden Party’ and ‘Red Carpet’ themes. This season was all about the ‘After Party’, six friends coming together after separate evening out, which allowed for a variety of looks to be presented.

The Hair

International Artistic Director Phillipp Haug and the Session Team, took inspiration from the after-party idea, friends coming together from separate nights out, modelling very separate looks, whether it is neat and sleek, or more loose and natural vibe.

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Souffle

Souffle

120ml

£14.25

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