Day 4 at LFW AW14 with TONI&GUY and label.m - it’s all about GILES!

18.02.2014

Day 4 was always going to be about GILES, but that didn’t mean there wasn’t time for some sneaky street style snapping first…

There have been some seriously stylin’ outfits on display at LFW this season and label.m has become the top trending user on WIWT thanks to all of these snazzy uploads! You can check out the rest of my fave outfits here.

As for what I wore, I opted for Peter Pilotto x Target (again!) in the form of this cropped jumper and Topshop skirt…

But I know you’re not really here to read about what I was wearing, this is all about the helmet hair of GILES AW14!

So once the street style snaps were out the way I headed to the Truman Brewery in Shoreditch to see what TONI&GUY Global Creative Director Sacha Mascolo-Tarbuck was creating for the GILES show… 

The first thing I spied backstage was lots of label.m Sea Salt Spray, so I knew straight away that this would be a look with a lot of texture
That being said, it wasn’t until I saw the label.m Extreme Hold Hairspray and nets come out that I realised how sculpted this messy look was going to be…

The hair brief was to create a look that made it seem like the girls had been on a motorcycle adventure by the sea then removed their helmets after their wild ride. So essentially, helmet hair with a salty catwalk twist!
And yep, that is Kendall Jenner rocking the TONI&GUY look!


After being wowed by the catwalk show (I now don’t want any clothes at all unless they’re adorned with neon blue and orange thorns) I took the hot seat backstage and had the look recreated on me by Indira Schauwecker and Pinar Necati…

Will I be recreating the look at home? Depends if I can be brave enough to get on a motorbike!

I will definitely be investing in a piece or two from the GILES collection…and maybe some more Sea Salt Spray just to give that fierce seaside grittiness.
x

BACK TO LFW
Show/Hide All
  • Day 4 at LFW AW14 with TONI&GUY and label.m - it’s all about GILES!
  • Day 4 at LFW AW14 with TONI&GUY and label.m - it’s all about GILES!
  • Day 4 at LFW AW14 with TONI&GUY and label.m - it’s all about GILES!
  • Day 4 at LFW AW14 with TONI&GUY and label.m - it’s all about GILES!
  • Day 4 at LFW AW14 with TONI&GUY and label.m - it’s all about GILES!
  • Day 4 at LFW AW14 with TONI&GUY and label.m - it’s all about GILES!
  • Day 4 at LFW AW14 with TONI&GUY and label.m - it’s all about GILES!
  • Day 4 at LFW AW14 with TONI&GUY and label.m - it’s all about GILES!
  • Day 4 at LFW AW14 with TONI&GUY and label.m - it’s all about GILES!
  • Day 4 at LFW AW14 with TONI&GUY and label.m - it’s all about GILES!