London Collections:Men Jermyn Street Event St James London
LC: M Hair trend - as seen at Jermyn Street Event,
St James London
Head of Team - Daniele De Angelis
Today's press and consumer event was styled by Darren Kennedy - who's vision was to bring together the long renowned heritage of Jermyn Street, alongside the modernity of the brands which line this famous street.
Working between a 'mash-up' which fused the elements of heritage with modern, the International Artistic Team created a style that on the sides - was a distinctly polished effect, but the top was left textured and retained movement. Result - a youthful looking style that's easily recreated at home.
Get The Look
Step 1 Prep the hair with label.m Volume Mousse.
Step 2 Blow dry hair away from the face, keeping sides neat and polished, yet contradicted by a more natural movement on top.
Step 3 Apply label.men Deconstructor for a dishevelled look with matte finish.
Step 4 Fix the style with a quick spritz of label.m Hairspray
label.m must-have style essentials: label.m Volume Mousse, label.men Deconstructor and label.m Hairspray
Session kit: label.m Small Hot brush, plus a Pintail Comb for separation and detail
Sum-up quote - 'A fresh approach to heritage'