Day 4 at London Fashion Week AW15

25.02.2015

Written by our official blogger - Poppy Dinsey

I always look forward to Day 4 of LFW as it means the GILES show is finally here, but before I headed over to the old Central Saint Martin's building I was off to the TopShop Show Space at the Tate Britain where Global Creative Director Sacha Mascolo-Tarbuck was heading up the hair for the first time at Osman (very exciting! With two epic shows in one day and a whole host of fab designers showing at Fashion Scout, everyone in the Session Team was certainly kept busy.
 
Unfortunately I can't make it to all of the shows (TONI&GUY did the hair for 30 shows this season!) but I was pleased to start my day with Lulu Liu.
 
Lulu is a really fun designer, I was lucky enough to sit in on last season's hair test last season where childhood toys were the inspiration. This season still had playful elements, but instead of prints it was all about zip details, allowing her to have fun with the pieces and customise looks by zipping dresses shorter, opening thigh splits, changing the sleeve details and so on.
 
Artistic Director Chie Sato headed up the team backstage and created a modern look with starkly different textures, to represent the mixture of fabrics within the collection. label.m Volume Mousse was the key product on hand to create this look. 
 
The finished look was dry and frizzy at the front with a sleek look at the back, complementing the shine of the leather pieces and the rough fuzz of the wools and tweeds.
 
From there I dashed over to the Topshop Show Space at Tate Britain where Global Creative Director of TONI&GUY and label.m, Sacha Mascolo-Tarbuck, was heading up the team backstage at Osman.
 
label.m Extra Strong Mousse was used to prep the hair and to keep the front section very sculpted and precise, but for the beautifully straight ends and feminine movement in the back it was all about label.m Titanium Pro-50 Styling Irons. These straighteners were an essential piece of kit to achieve the Osman look.
 
Osman’s collection was broken down into three colours: cream, red and black. The exaggerated side parting looked really striking on the catwalk, but still kept a very feminine edge with free flowing hair at the back.
 
No rest for the wicked though, off to Fashion Scout I went to see what International Artistic Director Efi Davies was creating backstage for Jacob Birge.
 
Efi created a 5 strand braid for this show and whilst she promises it’s easy to recreate at home, I’m not so sure I could do it!
 
The collection was inspired by the jungle and predators, so the fierce hair look that Efi created was perfect for these strong and empowered women.
 
label.m Hold & Gloss was used to wet the hair down after it had been braided to keep everything secure and polished. Loose sections were kept at the front so there was still movement when the girls were on the catwalk.
 
After promising myself I would indeed attempt the 5 strand braid at home, I headed over to the TONI&GUY on-site salon at Somerset House to get my own hair seen to before rushing over to GILES.
 
I truly adored this updo from John Katsikiotis (TONI&GUY Hampstead) which utilised lots of label.m’s newest release: Brunette Texturising Volume Spray
 
For my last show of the day it was time to head over to GILES, where Global Creative Director Sacha Mascolo-Tarbuck was once again heading up the team. If you think I was busy, try being Sacha who only just finished at Osman!
 
And look what we have here, the NEW GILES x label.m products being used backstage, with label.m Volume Mousse being key to prepping the hair before creating the schoolgirl type French plaits. label.m Hairspray was then used on loose pieces in the front to keep a really soft finish, in contrast to the gothic make-up and stark black lips.
 
The final look was exceptionally striking, with that wonderful juxtaposition of innocent schoolgirl hair against dark and twisted make-up. The girls looked like haunting Georgian governesses and even the catwalk setting was spooky; plunged into near darkness with thorns and moss adorning the ceiling and walls.
 
I have just two more shows to go to before LFW is over for another season, so remember to follow @toniandguyuk and @labelmuk on Twitter and Instagram for all the latest catwalk and backstage goss as it happens, plus look out for my video interviews being uploaded to the official TONI&GUY YouTube channel!
x

BACK TO LFW
Show/Hide All
  •  Day 4 at London Fashion Week AW15
  •  Day 4 at London Fashion Week AW15
  •  Day 4 at London Fashion Week AW15
  •  Day 4 at London Fashion Week AW15
  •  Day 4 at London Fashion Week AW15
  •  Day 4 at London Fashion Week AW15
  •  Day 4 at London Fashion Week AW15
  •  Day 4 at London Fashion Week AW15
  •  Day 4 at London Fashion Week AW15
  •  Day 4 at London Fashion Week AW15
  •  Day 4 at London Fashion Week AW15
  •  Day 4 at London Fashion Week AW15