Day 3 at London Fashion Week AW15

23.02.2015

Written by our official blogger - Poppy Dinsey

With Sunday being the official day of rest, I was only filming at one show yesterday…albeit a great one - the inimitable Pam Hogg Couture show!

Before I could go and pester everybody backstage though I had to get my hair sorted to, as walking the streets of London in biblical rain does crazy things to my barnet!
 
I was lucky enough to be in the safe hands of Reza from TONI&GUY Stratford at the on-site TONI&GUY LFW salon. I had a trim and a beautiful big blow dry, before heading back out into the rain (ugh!) to dash to Pam Hogg.
 
I was able to protect my hair in transit, but when I arrived at Pam Hogg my coat had to be blow dried by Dora from the Session Team! It was a suitably glam LFW moment, I’m sure my coat felt very spoilt.

International Artistic Director Indira Schauwecker was heading up the team backstage at Pam Hogg and as with Apu Jan the day before, fairy tales were a reference. Pam’s collection looked towards the darkness of fairy tales with a “diamonds, dogs and demons” inspired collection for AW15.

The show even started with Little Red Riding Hood!
 
As twigs and birds were used within the show accessories, Indira created a 60s inspired birds nest effect with the hair with a gorgeous bubble silhouette. There was a LOT of beautiful dry volume, which was created with label.m Volume Mousse and label.m Hairspray
 
I just adored how this hair looked from the side profile. I really want to try this look myself!
 
The show itself was packed out, with stars like Noel Fielding, Nick Cave and Bobby Gillespie on the front row. 
And what a treat we were in for!
 
It was one of my favourite Pam Hogg shows in recent years and I loved the hand stitched leather work, it was so exciting to see leather pieces within the collection.

Day 4 at LFW will be non stop with GILES and Osman on the billing for today.

Remember to follow @toniandguyuk and @labelmuk on Twitter and Instagram for all the latest catwalk and backstage goss as it happens, plus look out for my video interviews being uploaded to the official TONI&GUY YouTube channel
x

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  • Day 3 at London Fashion Week AW15
  • Day 3 at London Fashion Week AW15
  • Day 3 at London Fashion Week AW15
  • Day 3 at London Fashion Week AW15
  • Day 3 at London Fashion Week AW15
  • Day 3 at London Fashion Week AW15
  • Day 3 at London Fashion Week AW15
  • Day 3 at London Fashion Week AW15
  • Day 3 at London Fashion Week AW15
  • Day 3 at London Fashion Week AW15