Day 1 at Vodafone London Fashion Weekend

19.09.2014

It’s hard to believe that only 48hrs hours ago the cobbled courtyard of Somerset House was filled with the most important press in Fashion and Beauty at London Fashion Week, seen running between shows, doing backstage interviews and having appointments at our press Blow Out Bar.  Plus let’s not forget being snapped by the Street Style paps!
 
Now the cobbles have been swept, the new runway rolled out and our Blow Out Bar shelves re-stocked, we were so ready for the fashion-loving, great British public at Vodafone London Fashion Weekend rushing in from the Strand!  What a perfect start to the four day fashion-fest, with the September sun beating down on Somerset House there was a real sense of excitement and energy as the doors to the designer showrooms opened at 11am.
 
Today’s designer catwalk show was the gorgeous Autumn/Winter ’14 collection from established, British Designer, Amanda Wakeley. Her runway collection was an inspired story of Japanese ‘warrior women’ contrasted, with the quiet confidence of geishas. Certainly an interesting mix that we’re sure you’ll agree and definitely a look we’ll be trying out as winter rolls in. 
 
The TONI&GUY Session Team were hard at work backstage, headed by Philip Haung, International Artistic Director with the creation of high-shine, super chic, mid-ponytails, that set off the garments beautifully! We had a sneaky peek in Phillip’s session bag and found label.m Volume Mousse, our key prepping agent, label.m Shine Mist, for that glossy finish, the luxurious label.m Therapy Radiance Oil, to keep the loose tail smooth and sleek and of course lots of label.m Hairspray!
 
Meanwhile, over at our Makeover Bar, the Fashion Fixes were flying! This season we have a ‘new updo’ on offer - The Fashion Fringe, along with long-standing favourites such as Pretty in Punk and The Bardot Beehive. We wonder which one will be the most popular look this time as February was all about Pretty in Punk.
 
With fashionistas out in full force for the opening day, they were seriously parading some key trends for the season with plenty of black - which is the new black (didn’t you know?) and hints of winter florals.  So the first day of VLFW has given us a taste of more stylish delights yet to come!
 
Finally don’t miss our ‘Giveaway A Day’ in celebration of VLFW where a different fabulous prize is up for grabs every day! Simply click and be in to win! http://labelm.fandi.st/vlfwday2

label.m Team x

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  • Day 1 at Vodafone London Fashion Weekend
  • Day 1 at Vodafone London Fashion Weekend
  • Day 1 at Vodafone London Fashion Weekend
  • Day 1 at Vodafone London Fashion Weekend
  • Day 1 at Vodafone London Fashion Weekend
  • Day 1 at Vodafone London Fashion Weekend
  • Day 1 at Vodafone London Fashion Weekend
  • Day 1 at Vodafone London Fashion Weekend