Day 1 at LFW AW14 with TONI&GUY and label.m


Written by Official Blogger - Poppy Dinsey.

Doesn’t February come around fast?! It barely seems two minutes ago that I was running around Somerset House at the last London Fashion Week, but here I am once again…excited and determined to find all the best hair on display!

My first ‘job’ on Day 1 of LFW (I find it hard to call it a ‘job’, as watching the TONI&GUY team do their magical thang hardly feels like ‘work’) was to head backstage at the Jean-Pierre Braganza show. 

I’m sure you’re well aware of the close relationship between Jean-Pierre and label.m as it’s pretty impossible to ignore all the label.m products that were adorned with his stunning geometric prints at the end of last year. 

Indira Schauwecker has an enviable relationship with Jean-Pierre and they both seem to understand each other’s creative minds completely, so it’s no surprise that this show is one that I (and many others!) always really look forward to.

And of course, we weren’t left disappointed this season! Indira and the TONI&GUY team seriously delivered, with a very cool twist braid style that incorporated the geometric elements Jean-Pierre is so well known for as well as strong contrasts between light and dark which was the main inspiration behind this season’s collection.

Coloured hair wefts were used to create the stark contrast, with dark girls having grey, white or silver wefts whilst fairer girls had navy or black.
Product wise, there was lots of label.m Volume Mousse to prep the hair followed by label.m Resurrection Style Dust at the roots… 

Label.m Wax Stick was used within the twist braid itself and label.m Hold & Gloss was used on the sides to add more texture.

As you can see from the catwalk shots above, the end result was pretty darn amazing!

VERY luckily for me I was able to nab Indira after the show to talk a bit more about the look and get the braid myself.

Whilst I was living it up in the on-site TONI&GUY Blow Out Bar I did unfortunately miss what Pinar Necati and her team were up to at Jamie Wei Huang.

This gorgeously simple minimalist look was one I’d have loved to have seen being created, so I’ll *definitely* be looking out for the videos on the TONI&GUY YouTube channel over the coming days.

Next up was Ones To Watch where Silje Vincent was putting together a braided look that could work across the collections of FOUR up and coming designers.

Needless to say, label.M Hairspray and Volume Mousse featured heavily in these structured looks!

From there I dashed over to Ong-Oaj Pairam where Chie Sato was creating sexy villain-esque power hair which was taking inspiration from none other than Disney baddies Ursula and Cruella!

Whilst one shouldn’t pick favourites (ahem) this hair was so unspeakably badass that it was hard not to want to recreate it immediately! Not that I think I’d ever be able to, even with all the doughnuts and backcombing in all the world!

After Ong-Oaj Pairam it was time to brave the torrential rain with photographer extraordinaire Debbie Bragg to capture some street style shots…

My fave street style looks will get uploaded to each day of LFW so look out for the label.m profile over there!

As for what I wore yesterday, I went with a Peter Pilotto x Target top, Mango jacket, Donna Ida jeans and Nike Air Max for running from show to show. One thing my outfit really needed? AN UMBRELLA. 

For my last show of the day I headed back to Fashion Scout where Indira Schauwecker was heading up the TONI&GUY team backstage at Pam Hogg. 

Obviously Pam’s work includes lots of amazing headwear, but that doesn’t mean you don’t need some serious hairdressing skillz to do justice to the hats - and, importantly, to keep them in place!

Lots of label.m Shine Spray was used to give a really expensive finish to the hair and add that glam factor.

All in all, a flippin’ brilliant day!

Every show was completely different and reminded me once again what an honour it is to be able to just watch the TONI&GUY Art Team work. 
Luckily there are four more days left….and I can’t wait to see what else is in store!

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  • Day 1 at LFW AW14 with TONI&GUY and label.m
  • Day 1 at LFW AW14 with TONI&GUY and label.m
  • Day 1 at LFW AW14 with TONI&GUY and label.m
  • Day 1 at LFW AW14 with TONI&GUY and label.m
  • Day 1 at LFW AW14 with TONI&GUY and label.m
  • Day 1 at LFW AW14 with TONI&GUY and label.m
  • Day 1 at LFW AW14 with TONI&GUY and label.m
  • Day 1 at LFW AW14 with TONI&GUY and label.m
  • Day 1 at LFW AW14 with TONI&GUY and label.m
  • Day 1 at LFW AW14 with TONI&GUY and label.m