Day 4 at LFW SS15 (and 10 years as Official Sponsors of London Fashion Week!)

16.09.2014

I woke up yesterday buzzing with excitement, I knew the Giles show was coming and I could surmise from the giant claw invitation that it was going to be animalistic roarsomeness!

But before Giles I had a very exciting assignment - to get the Paul Costelloe SS15 hair from its creator Cos Sakkas!

I headed to the TONI&GUY on-site salon at Somerset House where everyone was a-buzz with tenth birthday excitement. This season marks ten years for TONI&GUY as Official Sponsors of London Fashion Week and there *may* have been celebratory Champagne as we discussed some of the best looks over the past decade.

And I do personally think that this season’s Paul Costelloe hair is high up there as a fave look, so it was a good job that it’s what I was in the salon for!

This was my ‘before’ hair…And then this was half way through…Sometimes you just have to have faith that the look will come together eh?!

But after heaps of label.m Resurrection Dust and plenty of backcombing, I could not have loved the finished look more.

The step by step video will be available to watch on TONI&GUY.TV soon, but you can watch the Paul Costelloe show from Friday here already..

I had my whole look snapped (it’s a Girls on Film dress and top combo, if you’re wondering!) before we set out to pap the rest of the best dressed show go-ers for the label.m street style account on WIWT. Do head there to see what everyone else has been wearing!
 
Then it was on to THE MAIN EVENT - eeeeeeeep!
Giles SS15 was taking place at The Dairy in Bloomsbury and it was nice to escape the madness of Somerset House and head to a show space that was purely dedicated to all things Giles.

Sacha Mascolo-Tarbuck - Global Creative Director of TONI&GUY and label.m - was heading the team for this one, so I knew we were in for a treat.

But creating a look for so many models isn’t easy, not when there’s a whopping FIFTY girls walking and a collection so diverse that it covers everything from Pepto Bismol coloured deckchair stripes to fluffy animal claw adorned blouses to dramatic evening gowns. Where do you begin?!

Sacha wanted to create a look that would keep a strong uniformity across the girls when otherwise they were all so different in what they were wearing…

…but it was also important that this look added a contrast to the disco and animal inspired brights and prints. 
And what could be more different then than a modern update on Victorian chic?

The team didn’t use brushes at all, instead literally just combing with their fingers and roughing up with their hands to keep a really natural and lived in texture. And of course what better product is there for helping create a lived in feel than label.m Sea Salt Spray? This was used in the length of the pony tail to give that added edge to the texture.
I loved how striking this pony tail looked thanks to the sectioning at the front. It looked effortless whilst still being that much more visually interesting. Because let’s face it, a Giles girl isn’t going to have ordinary hair!
 
On the catwalk it really came to life and added the perfect contrast to the strobe lights and thumping bass lines…

Of course, you can find more videos from the shows on the TONI&GUY.TV YouTube channel here (do have a look, the videos show off the looks better than my blog posts ever could!) and there are full show reports and more fabby pictures on the TONI&GUY website.

Today we’ve got Tata Naka and Isabel Garcia to look forward to, I can’t wait!

x
 

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  • Day 4 at LFW SS15 (and 10 years as Official Sponsors of London Fashion Week!)
  • Day 4 at LFW SS15 (and 10 years as Official Sponsors of London Fashion Week!)
  • Day 4 at LFW SS15 (and 10 years as Official Sponsors of London Fashion Week!)
  • Day 4 at LFW SS15 (and 10 years as Official Sponsors of London Fashion Week!)
  • Day 4 at LFW SS15 (and 10 years as Official Sponsors of London Fashion Week!)
  • Day 4 at LFW SS15 (and 10 years as Official Sponsors of London Fashion Week!)
  • Day 4 at LFW SS15 (and 10 years as Official Sponsors of London Fashion Week!)
  • Day 4 at LFW SS15 (and 10 years as Official Sponsors of London Fashion Week!)
  • Day 4 at LFW SS15 (and 10 years as Official Sponsors of London Fashion Week!)
  • Day 4 at LFW SS15 (and 10 years as Official Sponsors of London Fashion Week!)
  • Day 4 at LFW SS15 (and 10 years as Official Sponsors of London Fashion Week!)
  • Day 4 at LFW SS15 (and 10 years as Official Sponsors of London Fashion Week!)