Day 2 at LFW SS15 (and 10 years as Official Sponsors of London Fashion Week!)
Written by our official blogger - Poppy Dinsey
Normally a 7.30am call time means moody faces and hushed whispers, or at least it always did before I worked with TONI&GUY. Somehow even after 18 hour days, late night shows and parties, the Art Team are always raring to go even when it’s the weekend and what most people would say is an offensively early time to be thinking about finger waves and curling tongs.
Obviously this level of enthusiasm has rubbed off on me, as I somehow thought it was appropriate to travel by mirrored silver Mercedes pre-7am. I mean why not, eh?
The first show being worked on at Fashion Scout was Zeynep Kartal. It was a particularly exciting morning as we had a true superstar heading up the team - Mattia Esposito. Mattia was literally front page news today as his hair look from yesterday’s Mariana Jungmann show graced the front cover of The Times!
Yep, that’s the kinda skillz the TONI&GUY Art Team have. Ain’t no denying it!
But back to Zeynep! Mattia worked a beautiful look which was youthful and glamorous all at once, without looking too ‘done’ as this was about a girl who was too cool to spend all day fiddling with an updo….even if she was wearing a ballgown!
The hair was prepped with Volume Mousse (of course) and as texture was crucial to this look there was plenty of label.m Sea Salt Spray - a definite hero product of LFW. The side parting looked gorgeous on the catwalk.
From there it was on to something so exciting that I am smiling whilst typing about it :)
One of the greatest things about Fashion Scout is the Merit Award show, which is where show-goers are treated to some of the hottest up and coming design talent in London town. It’s a different designer each season, depending on who has won the Award that season, and for SS15 the Merit Award winner was design duo Gyoyuni Kimchoe.
I got to chat to Gyo before the show and the story behind the collection was (in my humble opinion) BRILLIANT. They’d taken inspiration from gardeners and their never-ending battles against weeds, comparing this to soldiers constantly out to attack and defeat their enemies. They wanted to turn the idea of war on its head, exploring why gardeners, soldiers or indeed any of us can’t embrace our enemies. And you could see the gardener/soldier theme very strongly in the clothes, I never thought I’d see Crocs on the catwalk but they looked amazing!
But how do you complement such a strong story? A lot of the clothes had a masculine edge with structured details and heavy folding, so Silje Vincent came up with a brilliantly strong finger wave look which could not have finished off the whole collection better.
It’s not the easiest look to create yourself, but if you were to attempt it you definitely need a LOT of label.m Hairspray!
From there I had plenty of hair inspo, so I headed off to the on-site salon to get my own hair did. Except I was a bit of a princess about it and got none other than Chie Sato to work her magic…
I still feel a bit guilty about Chie having to do my ol’ barnet before being head of team herself at Lulu Liu, but obviously I didn’t feel too guilty at the time to miss the opportunity of getting my hair done by such a living legend!
I went for the Retro Americana Fashion Fix and if it's a look you like (who doesn’t like a bob with no hair cutting?!) then do take a look at my vid with Pinar Necati on creating the look here.
From there it was time to snap some street style (see all the looks here!) and show off my own outfit again because I am slightly obsessed with this Little White Lies jacket! It was then time to head to Lulu Liu and pester Chie again.
I knew about this hair look already as I’d had the honour of modelling for the hair test a couple of weeks ago…
But obviously seeing the look on the real models and not, errrr, me made it all that more awesome!
Lulu’s collection was part inspired by childhood toys so the hair needed to have that playful youthful feeling, which Chie definitely achieved! There were also a lot of stripes in the collection, so Chie complemented this with visible comb marks in the hair in juxtaposing directions. Texture was played with too, with a wet look around the ears then completely dry ends. I thought label.m Gel may have been the wet look culprit, but it was actually a lot of label.m Hold and Gloss.
All in all, another ruddy great day.
Here’s to another ten years of being Official Sponsors of London Fashion Week!
p.s Guess what’s already being used backstage? This brand new bad boy! Read up on all things label.m Pliable Definer here, you’ll want it in your session kit/bathroom cupboard…trust me!