1 day and counting until London Fashion Week…

13.02.2014

As the countdown to London Fashion Week finally comes to a much anticipated end and Somerset House is getting ready to fling open its great iconic doors to the world’s most fashionable for AW14, we’re struggling to contain our excitement here at label.m.

Even as we strut into our 19th season working backstage, the anticipation and buzz remains as strong as ever. It’s understandable too, as we’re pretty lucky on the label.m team after all. We’ve worked with some of the world’s most innovative and pioneering designers such as Giles, Jean-Pierre Braganza, Gareth Pugh, William Tempest, Todd Lynn and Betty Jackson to create the most recognisably fashion-led hairstyles on the catwalk with the TONI&GUY session team. Now, it would be rather selfish if we kept all those backstage tips a secret from you though. So the very same label.m professional haircare range we use backstage on all our models, including model of the moment Cara Delevingne – yes really – is also available to you. Plus, we even offer ‘Get the Look’ tutorials on our website too so you recreate those catwalk looks back at home. You’re welcome!

We’ve got an amazing 37 shows lined up starting tomorrow so we’re going to have LOADS to share. Make sure you regularly check these fashion week diary pages as we’ll be uploading highlights each day working with our fantastic Official Blogger, Poppy Dinsey and the wider label.m team. If you can’t wait until the end of the day – and seriously who would blame you – check out our official twitter page @labelmUK for all the live action.

As the Official Haircare Product of London Fashion Week, we’re invited to take part in the enormously fun Vodafone London Fashion Weekend too. We absolutely love the weekend (Thursday 20th to Sunday 23rd ) as this is when you can also join us at Somerset House. We’ll be setting up in the main tent area offering label.m hair makeovers, expert advice and backstage favourites for you to purchase. You may even be lucky enough to be one of the few to get your hands on the limited edition label.m Backstage Favourites London Fashion Week Gift Box which we are only selling during LFW and VLFWE.

And did you know that we’re also offering 4 lucky label.m fans the opportunity to join us for an EXCLUSIVE label.m Vodafone London Fashion Weekend experience? Your ticket to rub shoulders with the world’s most fashionable is only a click away…

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  • 1 day and counting until London Fashion Week…
  • 1 day and counting until London Fashion Week…
  • 1 day and counting until London Fashion Week…
  • 1 day and counting until London Fashion Week…