London Fashion Week AW 19 Overview

09.03.2019

THIS SEASON label.m WAS USED BACKSTAGE AT 32 SHOWS  ACROSS THE SCHEDULE AND WITH THAT, THE SKILLED TONI&GUY SESSION TEAM HAVE PREDICTED THE FOLLOWING THREE TRENDS TO BE AW19’S MOST WANTED HAIR:

 
WAVES 
AS SEEN AT: I-AM-CHEN, KALISSI

International Artistic Director Indira Schauwecker
adopted i-am-chen's approach of minimalism by keeping the front simple – but contrasted againstmore complex detailing with sculpted deep waves at the back. 

Inspired by Kalissi's vision of Austrian Aristocracy mixed with 70’s ‘posh housewife’,Cos Sakkas, International Artistic Director reflected this theme with deep waves that worked beautifully with the tailored silhouettes and strong colours of the collection.
 
Kalissi BACKSTAGE:
i-am-chen BACKSTAGE:
label.m Hairspray, label.m Hold & Gloss


BUNS
AS SEEN AT: PAUL COSTELLOE, SIMON MO AND TATA NAKA

If anyone knows how to make a messy bun look chic -
International Artistic Director Indira Schauwecker and the Session Team at Paul Costelloe, created natural looking utilitarian top knots that were youthful, yet simple to complement
the theme of the collection.

Over at Simon Mo, International Artistic Director Jon Wilsdon and the Session Team created a triple-knot effect with textures that were dry, exaggerated and matted.

Paul Costelloe BACKSTAGE
Simon Mo BACKSTAGE


BRAIDS 
AS SEEN AT: MERIT AWARD TOLU COKER,
BETHANY WILLIAMS
 
Braids continued to hold steady this season with
International Artistic Director Efi Davies preserving her
‘queen of braiding’ crown.For Tolu Coker, she workedafro hair, which was all about enhancing differing texturesand shapes - giving each model a completely unique look.
 
Over at Bethany Williams, Efi opted for a playful approach, where she and the team interlaced vertical braids with brightly coloured wool yarns in Orange and Greens, or royal Blue satin ribbons.
 
Tolu Coker BACKSTAGE
Bethany Williams BACKSTAGE
label.m Soft Wax and label.m Hairspray

Create trend-driven looks each season with Official Haircare Product label.m Professional Haircare available at TONI&GUY, essensuals and label.m Concept salons globally, as well as online at labelm.com

 
 


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  • London Fashion Week AW 19 Overview
  • London Fashion Week AW 19 Overview
  • London Fashion Week AW 19 Overview
  • London Fashion Week AW 19 Overview
  • London Fashion Week AW 19 Overview
  • London Fashion Week AW 19 Overview
  • London Fashion Week AW 19 Overview
  • London Fashion Week AW 19 Overview