London Fashion Week Men's Velsvoir AW 19
Backstage at London Fashion Week Men’s AW19 with the
International TONI&GUY Session Team using the award-winning professional haircare range label.m
Louis Maharaj creates contrasting textures at Velsvoir AW19
Velsvoir AW19 explores the concept of revival, disseminating classic ideas in menswear and adapting the romantic notions of eloquence and heritage for the new wave. This sees very sharp, bold notes of gentleman's tailoring with a slim, sleek silhouette. This season encapsulates a variety of dark wool fabrics in tones of black, charcoal, midnight and navy, inspired by fluctuating design and a utilitarian approach to menswear.
The hair this season draws from the late 70s and early 80s to complement the bold tailored silhouettes. This collection blends effortless adventure with timeless design, encapsulated by the crossing eras. Merging elements of iconic hairstyles like the 70s rockstar waves along with 80s curls and a lot of soul.
Get the Look
1. Create a curved parting in an ‘S’ shape
2. Dampen with water then apply label.m Curl Define Foam section by
section to create a structured curl
3. Create finger waves around the hairline starting at the roots. Keep the
ends loose to create a contrast in textures from structured to soft. Clip
4. Take sections around the rest of the head and wrap around your finger
to create individual curls. Dry hair using label.m Magic Diffuser.
5. Remove the clips and gently break the curls up with your fingers
before scrunching in label.m Curl Define Souffle
6. Finish with label.m Curl Define Shine Top Coat
label.m Curl Define Foam
label.m Curl Define Souffle
label.m Curl Define Shine Top Coat
label.m Sectioning Clips
label.m Magic Diffuser
Art Team Top Tip
"Wrapping sections around your finger once prepped with label.m Curl Define Foam will create a defined and structured curl."
label.m Professional Haircare is available in all TONI&GUY, essensuals and label.m concept salons worldwide.