London Fashion Week Men's Private Policy presented by GQ China AW 19

14.01.2019

Backstage at London Fashion Week Men’s AW19 with the International TONI&GUY Session Team using the award-winning professional haircare range label.m
 
 
Private Policy presented by GQ China
Daniele De Angelis creates a 'character-led' hair story at Private Policy AW19
 
The Collection
"The Private Policy FW19 collection tells the story of four characters who are integral to the money system: bankers, workers, police officers, and robbers. Blending downtown streetwear aesthetic with structured pieces, the collection radicalizes formal silhouettes and creates garments that have an easy-going flow.

The AW19 colour palette ranges from rich browns, greys, and black to pops of gold, burnt orange and vibrant orange. Highlights include oversized tailored wool coats and outerwear referencing bankers; clear quilted vests and harnesses that pay homage to police officers and robbers; and denim utility workwear representing the working class."
 
The Hair
Daniele De Angelis and the TONI&GUY session team worked with the design-duo to interpret three of the characters specifically for the show: robbers’ workers and bankers with a view to complement the dynamic collection.
 
Get the Look - ‘Robbers’, rebelling against convention
1 Apply label.m Fashion Edition Wax Spray liberally into the hair and for even distribution throughout use the label.m Backwash comb
2 Next, manipulate the hair with fingers to create desired silhouette that’s deconstructed in feel
3 Then to enhance the effect, put a stocking net over the head - so hair is just about visible throughout to emulate that of a robber rebel.

The Products -
label.m Fashion Edition Wax Spray

Get the Look - ‘Workers’, more deconstructed with a lived-in attitude
1 Apply label.m Sea Salt Spray liberally throughout for a ‘sweaty appearance’. If hair is shorter smooth forwards towards face
2 Dry in slightly with the label.m Magic Diffuser attachment whilst at the same time scrunching hair with fingers to create an effortless silhouette that’s individual to each model’s texture.
3 Finish as relevant with label.m Hairspray

The Products
label.m Sea Salt Spray
label.m Hairspray

Get the Look – Bankers, very slick and polished - think Michael Douglas in the iconic movie Wall Street
1 Apply gradual amounts of label.m Fashion Edition Wax Spray and build into hair
2 According to suitability, create a side parting and using label.m Cutting comb, style away from face
3 Then using back of the palm - remove any evident comb marks with the aim of creating a more solid, sleeker and sophisticated look
4 Finally finish with label.m Hairspray to lock in the silhouette
 
The Products
label.m Fashion Edition Wax Spray
label.m Hairspray
 

The Kit
label.m Magic Diffuser
label.m Cutting comb
label.m Backwash comb
Stocking net
 
Art Team Top Tip
"Product is the key foundation to recreating these inspirations and I love Sea Salt Spray for an easy-to-achieve dishevelled feel, or for a look that’s more ‘expensive with luxe appeal’ simply comb through Fashion Edition Wax Spray in small amounts."
 

label.m Professional Haircare is available in all TONI&GUY, essensuals and label.m concept salons worldwide.
 


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  • London Fashion Week Men's Private Policy presented by GQ China AW 19
  • London Fashion Week Men's Private Policy presented by GQ China AW 19
  • London Fashion Week Men's Private Policy presented by GQ China AW 19
  • London Fashion Week Men's Private Policy presented by GQ China AW 19
  • London Fashion Week Men's Private Policy presented by GQ China AW 19
  • London Fashion Week Men's Private Policy presented by GQ China AW 19