London Fashion Week Men's E. Tautz AW 19


Backstage at London Fashion Week Men’s AW19 with the International TONI&GUY Session Team using the award-winning professional haircare range label.m
E. Tautz
Charlie Cullen, International Artistic Director creates a contemporary 80’s feel at E. Tautz AW19
The Collection
"Our clothes are decorated with meaningless words. We smile at the camera and write meaningless platitudes about meaningless stuff. We embrace the banal in the hope that strangers will like us."
The Hair
Charlie complemented the collection with hair that was a nod to the 80’s. Less about the extremes and more in tune to a relevant, cooler, more relaxed vibe that embraces each individual model’s texture with movement.

Get the Look
1.      Apply label.m Sea Salt Spray to prep as first step - liberally spritz all
         over to give a ‘lifting texture’, as well as refreshing movement in the
2.      Work in label.m Curl Define Soufflé as the second step - scrunched
         into lengths and ends to moisturise and counteract frizz.
3.      Ideally this look requires virtually no combs or brushes, however a
         backwash comb was used just to define certain areas - mainly
         perimeter edge. Then using palms of the hands, gently press
         against curve of the head to give that ‘just out of bed’ feel
4.      Use a diffuser attachment on a medium heat, then switching to the
         cool temperature to calm static and set movement.
5.      Finally fix style with label.m Hairspray
The Products
label.m Sea Salt Spray
label.m Curl Define Soufflé
label.m Hairspray
The Kit
label.m Tourmaline Hairdryer
Magic Diffuser
Backwash Comb

Art Team top tip
"Modern take on 80’s punk – that’s wearable by using fingers as the ultimate tool."

label.m Professional Haircare is available in all TONI&GUY, essensuals and label.m concept salons worldwide.


Show/Hide All
  • London Fashion Week Men's  E. Tautz AW 19
  • London Fashion Week Men's  E. Tautz AW 19
  • London Fashion Week Men's  E. Tautz AW 19
  • London Fashion Week Men's  E. Tautz AW 19
  • London Fashion Week Men's  E. Tautz AW 19