London Fashion Week Men's SS'18

23.06.2017

International Artistic Director Daniele De Angelis and theTONI&GUY Session Team using the award-winning professional haircare range label.m backstage at London Fashion Week Men’s D.GNAK SS18 show
 
The Collection

The inspiration behind South Korean menswear brand D.GNAK’s London Fashion Week Men’s collection, came from the idea of ‘inevitable interaction’, or the coming together of two powers (yin and yang) to one unstoppable end.

In Buddhism, it’s believed everything in the world is created by the meeting of the yin and yang.  When it comes to fashion design, such chains of cause and effect are vital to the conception of the collection.
 
The Hair

Every look is unique, individual and diverse. Using each model’s natural texture, the team brought two elements together: sharp definition complemented with a matt finish.

Get the Look

1.    Prep hair using label.m Volume Mousse
2.    Blast through using the label.m Tourmaline Dryer
3.    Once dry, create natural texture by manipulating the ends with your          fingers
4.    Apply the label.m Souffle and work the product into the hair using              your hands to create volume
5.    Finish with the label.m Hairspray, but use hairdryer rather than                  applying directly to create a softer finish
 
The Products

label.m Volume Mousse
label.m Souffle
label.m Hairspray
 
Session Kit

label.m Tourmaline Dryer
 

Hairstyling by TONI&GUY Session Team using label.m Professional Haircare
 
label.m Professional Haircare is available in all TONI&GUY, essensuals and label.m Concept salons worldwide and online at labelm.com

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  • London Fashion Week Men's SS'18
  • London Fashion Week Men's SS'18
  • London Fashion Week Men's SS'18
  • London Fashion Week Men's SS'18
  • London Fashion Week Men's SS'18
  • London Fashion Week Men's SS'18
  • London Fashion Week Men's SS'18
  • London Fashion Week Men's SS'18
  • London Fashion Week Men's SS'18
  • London Fashion Week Men's SS'18