London Fashion Week Men's SS'18
Backstage at London Fashion Week Men’s Chalayan SS18 show with International Artistic Director Chie Sato and the TONI&GUY Session Team using the award-winning professional haircare range label.m
The ‘Momentum’ collection is an emphasis on sportswear, street culture and the idea of emulating digital communication. Sports references within the collection are contradicted by jacquards and prints of leaves to create a sense of charm and timelessness.
The hair complimented the sporty collection, with a classic slicked back look with a 90s punk edge. This was done by creating movement and texture using both label.m and label.men products.
Get the Look
1. Prep by spraying label.m Thickening Tonic throughout the hair and comb through using the label.m Wide Tooth Comb
2. Separate the hair using label.m Silver Clips to add height and set using the label.m Magic Diffuser
3. For additional shine, add label.m Hold & Gloss Spray
4. Take the clips out and apply label.m Gel through the hair for the final look
label.men Thickening Tonic
label.m Hold & Gloss Spray
The Session Kit
label.m Wide Tooth Comb
label.m Magic Diffuser
Hair styling by TONI&GUY Session Team using label.m Professional Haircare
label.m Professional Haircare is available in all TONI&GUY, essensuals and label.m concept salons worldwide and online at labelm.com