London Fashion Week Men's SS'18
International Artistic Director Dexter Johnson and the TONI&GUY Session Team using the award-winning professional haircare range label.m backstage at London Fashion Week Men’s What We Wear SS18 presentation
Moving on from its inaugural runway debut in January 2017, the What We Wear team unveiled its second contemporary collection titled “Bring Your Game” with an interactive presentation.
Channelling their love of sport, the creative group at WWW presented the collection on a custom-built basketball half-court. The kinetic and physically engaging environment showcased the versatility and technical beauty of the garments.
As versatile as the pieces, the group of models were made up of individuals from various backgrounds. Dexter and the team incorporated subtle touches by: clippering, shaping and finishing hair in a way which enhanced the natural texture of each person’s hair.
Get the Look
1. Prep by spraying hair down
2. Apply label.m Hold & Gloss Spray and roughly dry the hair to work the product in
3. Continue layering and drying in until hair takes on a waxy texture
4. Finish with label.men Deconstructor to encourage separation
label.m Hold & Gloss Spray and label.men Deconstructor
label.m Tourmaline Dryer
Hairstyling by TONI&GUY Session Team using label.m Professional Haircare
label.m Professional Haircare is available in all TONI&GUY, essensuals and label.m concept salons worldwide and online at labelm.com