London Fashion Week Men's SS'18
International Artistic Director Daniele De Angelis and the TONI&GUY Session Team using the award-winning professional haircare range label.m backstage at London Fashion Week Men’s
Daniel W Fletcher SS18 presentation
Daniel w. Fletcher and team were inspired by images from the 70’s, in particular those of The Rolling Stones. Combined with a retro sportswear theme, the collection featured block colours and minimalistic clothing.
Taking its cue from old-school sportswear influence, the hair remained minimal, but gave off the appearance of being sweaty - resembling a gentleman in the gym. Daniele and the session team, worked with the models’ natural curls and length to create a diverse range of looks.
Get the Look
1. Apply the label.men Thickening Tonic and using your fingers, brush through away from the face.
2. Using the label.m Small Round Brush, blow dry the hair away from the face to create a smooth surface.
3. Apply label.m Souffle bit by bit and comb through using a label.m Wide Tooth Comb
4. Finish with the label.m Hairspray and smooth down with hands
label.men Thickening Tonic, label.m Volume Mousse, label.m Souffle
label.men Thickening Tonic
label.m Volume Mousse
label.m Wide Tooth Comb
label.m Tourmaline Dryer
Hair styling by TONI&GUY Session Team using label.m Professional Haircare
label.m Professional Haircare is available in all TONI&GUY, essensuals and label.m Concept salons worldwide and online at labelm.com