London Fashion Week Men's SS'18
Backstage at London Fashion Week Men’s John Smedley SS18 presentation with International Artistic Director Cos Sakkas and the TONI&GUY Session Team using the award-winning professional haircare range label.m
Precision; The state or quality of being precise.
Accuracy; Exactness: To arrive at an estimate with precision.
Fluidity; The quality or state of being fluid. The ability of a substance to flow
This season the brand introduces ‘Precision/Fluidity’, a collection filled with firsts and new design development, yet remaining true to the brand's heritage.
Everyday items have been carefully edited to their essential form and function, freed from distractions to focus on what is important. Shapes and materials are finely tuned for the perfect balance of aesthetic appeal and practical simplicity.
The combination of high concept and low maintenance gives this collection a sense of sustainability, communicating both the extended lifecycle of the object, and the considered style of the owner.
The hair was both understated and typically British. Featuring both men and women, the hair remained gender-neutral working with the model’s individual hairstyle. Cos Sakkas and team created movement and texture for those with short hair, and two girls rocked glam ponytails.
Get the Look
1. Apply the label.m Volume Mousse onto dry hair to create texture and a foundation base
2. Blast through hair using the label.m Tourmaline Dryer
3. Using your hands, work the label.men Deconstructor throughout the mid lengths to the ends to enhance the separation and create a natural shine
4. Finish using new label.m Weightless Hairspray
1. label.m Volume Mousse
2. label Weightless Hairspray
3. label.men Deconstructor
4. label.m Hold & Gloss
1. label.m Tournamline Dryer
2. label.m Grooming Brush
3. label.m Pintail Comb
Hairstyling by TONI&GUY Session Team using label.m Professional Haircare
label.m Professional Haircare is available in all TONI&GUY, essensuals and label.m Concept salons worldwide