London Fashion Week Men's SS'18

23.06.2017

Backstage at London Fashion Week Men’s BODYBOUND SS18 presentation headed by International Artistic Director Philipp Haug and the TONI&GUY Session Team using the award-winning professional haircare range label.m
 
BODYBOUND created its collection around an unlikely symbol of rebellion - the flower which coincides with the 50th anniversary of the Summer of Love and ‘Flower Power’ revolution.

‘Flower Revolutions’ have long been the precursor to the fall of dictators and political transformation. Objects associated with political action and state violence are subverted with delicate fabrics, elaborate motifs and ornate textiles. This season BODYBOUND brings together an irreverent nostalgia and rebellious energy.

The Collection

We Shall Not Wilt’ is a collection inspired: by protest marches, anti-war slogans and flower power movements.

The Hair 

Hair reflects the collection motif using the late 60s and 70s as inspiration. Lots of movement, easy and not too neat - think a young Mick Jagger.
 
Get the Look

  1. Apply label.m Volume Mousse to the surface of the hair
  2. Create some movement by wrap drying hair from side to side using the label.m Cushion Brush and Tourmaline Dryer
  3. Focusing on the front area of hair, brush fringe forward and separate slightly with fingers
  4. Once style is set, lightly work in best selling label.m Matt Paste on the roots to encourage separation
 
Products
label.m Volume Mousse, label.m Matt Paste
 
Session Kit
label.m Cushion Brush and label.m Tourmaline Dryer
 
Art Team Top Tip
If you don’t have a fringe for this look not a problem, take a small section from the top and brush forward to create one.

Hairstyling by TONI&GUY Session Team using label.m Professional Haircare
 
label.m Professional Haircare is available in all TONI&GUY, essensuals and label.m Concept salons worldwide and online at labelm.com

 


 

BACK TO LFW
Show/Hide All
  • London Fashion Week Men's SS'18
  • London Fashion Week Men's SS'18
  • London Fashion Week Men's SS'18
  • London Fashion Week Men's SS'18
  • London Fashion Week Men's SS'18
  • London Fashion Week Men's SS'18
  • London Fashion Week Men's SS'18
  • London Fashion Week Men's SS'18