London Fashion Week Men's 6th-9th Jan '17 E.Tautz
label.m Professional Haircare was used backstage at key shows during London Fashion Week Men's. Here's the highlights at E.Tautz AW '17:
For his latest collection, Patrick Grant, Creative Director of E.tautz, drew inspiration from Peter Mitchell’s ‘Some Thing means Everything to Somebody’ photography series, which featured images of scarecrows isolated in fields across the UK.
The collection captured the loose and dishevelled nature of these scare-crow images, featuring baggy trousers and loose fitting shirts.
Using the 'scare-crow concept' as a springboard, Kevin Luchmun, International Artistic Director and the TONI&GUY Session Team styled soft and bouncy waves that had plenty of volume and natural texture. As the models' took the catwalk, they were seen with hair that had seemingly been rained on and blown in the wind.
Get the Look/Step by Step:
- Work label.men Thickening Tonic throughout the hair
3.Set hair with a blast of cold air using the label.m Tourmaline Dryer Black
4. Apply label.men Grooming Cream to create structure, scrunch within the hair to incorporate natural texture. Blast through with cold air again to set
- label.men Grooming Cream
- label.men Thickening Tonic
- label.m Tourmaline Dryer Black
- label.m Magic Diffuser
Hairstyling by TONI&GUY Session Team using label.m Professional Haircare. Available at label.m Concepts, TONI&GUY and essensuals salons globally, as well as online at www.labelm.com