London Fashion Week Men's 6th-9th Jan '17 E.Tautz

07.01.2017

label.m Professional Haircare was used backstage at key shows during London Fashion Week Men's. Here's the highlights at E.Tautz AW '17:


The Collection 

For his latest collection, Patrick Grant, Creative Director of E.tautz, drew inspiration from Peter Mitchell’s ‘Some Thing means Everything to Somebody’ photography series, which featured images of scarecrows isolated in fields across the UK.

The collection captured the loose and dishevelled nature of these scare-crow images, featuring baggy trousers and loose fitting shirts.
 
The Hair 

Using the 'scare-crow concept' as a springboard, Kevin Luchmun, International Artistic Director and the TONI&GUY Session Team styled soft and bouncy waves that had plenty of volume and natural texture. As the models' took the catwalk, they were seen with hair that had seemingly been rained on and blown in the wind.
 
Get the Look/Step by Step:

  1. Work label.men Thickening Tonic throughout the hair
     2. Diffuse and work the hair upwards to create natural movement and            volume

     3.Set hair with a blast of cold air using the label.m Tourmaline Dryer             Black

     4. Apply label.men Grooming Cream to create structure, scrunch                 within the hair to incorporate natural texture. Blast through with cold         air again to set 

The Products:
  1. label.men Grooming Cream
  2. label.men Thickening Tonic
 
The Kit: 
  1. label.m Tourmaline Dryer Black
  2. label.m Magic Diffuser
 

Hairstyling by TONI&GUY Session Team using label.m Professional Haircare. Available at label.m Concepts, TONI&GUY and essensuals salons globally, as well as online at www.labelm.com

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  • London Fashion Week Men's 6th-9th Jan '17 E.Tautz
  • London Fashion Week Men's 6th-9th Jan '17 E.Tautz
  • London Fashion Week Men's 6th-9th Jan '17 E.Tautz
  • London Fashion Week Men's 6th-9th Jan '17 E.Tautz
  • London Fashion Week Men's 6th-9th Jan '17 E.Tautz
  • London Fashion Week Men's 6th-9th Jan '17 E.Tautz
  • London Fashion Week Men's 6th-9th Jan '17 E.Tautz
  • London Fashion Week Men's 6th-9th Jan '17 E.Tautz