London Fashion Week Men's 6th-9th Jan '17 Chester Barrie
label.m Professional Haircare was used backstage at key shows during London Fashion Week Men's. Here's the highlights at Chester Barrie AW '17:
The modern Savile Row brand revealed its AW '17 collection at Smith and Wollensky. In previous seasons, the English tailoring specialists launched designs around ‘Garden Party’ and ‘Red Carpet’ themes. This season, it’s all about the ‘After Party’, six friends coming together after an evening out separately, which allowed for a variety of looks to be presented.
Taking inspiration from the after-party idea, six friends coming together from separate nights out, a couple of them arrived from a black tie affair so hair was quite neat and sleek. The others came from a casual evening spent with friends, so styling was more loose and natural.
Get the Look/Step-by-step:
1. if needed, spray hair with the label.m Water Bottle Spray, using your fingers brush away from face.
2. Distribute label.m Curl Cream throughout (if hair is straight use label.m Soufflè) evenly
3. Gently dry with label.m Magic Diffuser (top top, use 50% heat and 50% power to ensure hair doesn;t dry out completely) using fingers to shape.
4. Whether you have a lot of texture or hair is straight, finish off with Soufflè
label.m Curl Cream and label.m Soufflè
label.m Magic Diffuser
Hairstyling by TONI&GUY Session Team using label.m Professional Haircare. Available at label.m Concepts, TONI&GUY and essensuals salons globally, as well as online at www.labelm.com