London Fashion Week Men's 6th-9th Jan What We Wear

11.01.2017

label.m Professional Haircare was used backstage at key shows during London Fashion Week Men's. Here's the highlights at What We Wear AW '17:

The Collection


This is a contemporary menswear brand inspired by the wardrobe of the everyday man. While the collection was handmade in London, inspiration has been drawn from different cultures, design and architecture from around the world.

The Hair

The hair took its cues from the collection, using the models’ natural texture embracing each of their unique style to incorporate an ‘everyday’ feel into the final look.
 
A celebration of each models’ unique style and look.
 
Get the Look/Step-by-Step:

1. Apply label.m Volume Mousse and blow dry away from face to a groomed shape

2. Work label.m Sea Salt Spray into fringe area using hands to encourage a slightly more natural movement

3. Finish with Matt Paste using fingers to ruffle hair away from face
 
The Products:

label.m Volume Mousse, label.m Sea Salt Spray and Matt Paste
 
The Kit:

label.m Styling Brush and label.m Backwash Comb
 
Hairstyling by TONI&GUY Session Team using label.m Professional Haircare. Available at label.m Concept, TONI&GUY and essensuals globally as well as online at www.labelm.com

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  • London Fashion Week Men's 6th-9th Jan What We Wear
  • London Fashion Week Men's 6th-9th Jan What We Wear
  • London Fashion Week Men's 6th-9th Jan What We Wear
  • London Fashion Week Men's 6th-9th Jan What We Wear
  • London Fashion Week Men's 6th-9th Jan What We Wear
  • London Fashion Week Men's 6th-9th Jan What We Wear
  • London Fashion Week Men's 6th-9th Jan What We Wear