London Fashion Week Men's 6th-9th Jan Daniel Fletcher

08.01.2017

label.m Professional Haircare was used backstage at key shows during London Fashion Week Men's.  Here's the highlights from Daniel Fletcher AW '17:
 
 
 
The Collection

For his second collection, Daniel w Fletcher drew upon the social landscape of 2016 and that of the 70's, both of which were experiencing unrest and where young people were desperate to been seen as individuals.

As we embark on a new year, Daniel’s aim was to spread a message of positivity through his clothes, and as a young designer, have his voice heard.
 
The Hair

Following on from Daniel’s vision, International Artistic Director Daniele De Angelis and team created a style which harkened back to the 70s - where hair wasn’t too polished or over-styled.

Using the model’s natural hair texture, the team created an easy, soft feathered look.
 
Get the Look/Step-by-Step:

1.    Apply and distribute throughout label.m Volume Mousse or Volume          Foam (depending on density of hair)

2.    Begin blow-drying using a combination of the label.m Styling Brush          and Small Round Brush to achieve that flick or soft feathering along          the fringe

3.    Once finished use label.m Backwash Comb

4.    Set with label.m Hairspray
 
The Products

label.m Volume Mousse, label.m Styling Brush and label.m Hairspray
 
The Kit

label.m Stying Brush and Round Brush
 
 
Hairstyling by TONI&GUY Session Team using label.m Professional Haircare.  Available at label.m Concept, TONI&GUY and essensuals salons globally as well as online at www.labelm.com
 

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  • London Fashion Week Men's 6th-9th Jan Daniel Fletcher
  • London Fashion Week Men's 6th-9th Jan Daniel Fletcher
  • London Fashion Week Men's 6th-9th Jan Daniel Fletcher
  • London Fashion Week Men's 6th-9th Jan Daniel Fletcher
  • London Fashion Week Men's 6th-9th Jan Daniel Fletcher
  • London Fashion Week Men's 6th-9th Jan Daniel Fletcher