London Fashion Week Men's 6th-9th Jan Daniel Fletcher
label.m Professional Haircare was used backstage at key shows during London Fashion Week Men's. Here's the highlights from Daniel Fletcher AW '17:
For his second collection, Daniel w Fletcher drew upon the social landscape of 2016 and that of the 70's, both of which were experiencing unrest and where young people were desperate to been seen as individuals.
As we embark on a new year, Daniel’s aim was to spread a message of positivity through his clothes, and as a young designer, have his voice heard.
Following on from Daniel’s vision, International Artistic Director Daniele De Angelis and team created a style which harkened back to the 70s - where hair wasn’t too polished or over-styled.
Using the model’s natural hair texture, the team created an easy, soft feathered look.
Get the Look/Step-by-Step:
1. Apply and distribute throughout label.m Volume Mousse or Volume Foam (depending on density of hair)
2. Begin blow-drying using a combination of the label.m Styling Brush and Small Round Brush to achieve that flick or soft feathering along the fringe
3. Once finished use label.m Backwash Comb
4. Set with label.m Hairspray
label.m Volume Mousse, label.m Styling Brush and label.m Hairspray
label.m Stying Brush and Round Brush
Hairstyling by TONI&GUY Session Team using label.m Professional Haircare. Available at label.m Concept, TONI&GUY and essensuals salons globally as well as online at www.labelm.com