Day 2 London Collections Men ss 17 11th June 16

11.06.2016

The Best of British

Philipp Haug creates a quintessentially British hair look at Jermyn Street Designers SS17

The Collection

Based on the best of Jermyn St and St James St, the collection showcases a key look from each of the designers' from this well known fashion district. Quintessentially British, the clothes represent a true British gentleman.

“Jermyn Street and St James’s is an iconic menswear hub that has modernised brilliantly. This fashion show is a celebration of traditional and more contemporary brands that serve every gentleman. I’ve selected key looks from each brand, showcasing everything from evening wear and power suits, to more luxury sportswear and summer classics. You can find everything you need in one street and everything you see on the catwalk, you can buy." Stylist, Grace Gilfeather, Fashion Editor GQ

Get the Look


Step 1: Prep the hair with label.m Volume Mousse and using your fingers, roughly dry the hair with a label.m CeramicTourmaline Dryer

Step 2: Using a label.m Grooming Brush, continue to dry the hair away from the face adding a light spritz of label.m Sea Salt Spray to add height and texture

Step 3: Finish the hair with a small amount of award-winning label.men Deconstructor for added definition and hold

The Hair

“The hair for this show needed to represent a true British gentleman, so I created a clean and polished version of the model's own hair to embrace their individuality for a natural and refined look. The clothes in this collection are super expensive, so the hair needed to reflect this” Philipp Haug, TONI&GUY International Artistic Director

The Products


label.m Volume Mousse £13.95
label.m Sea Salt Spray £14.25
label.men Deconstructor £11.95

The Kit

label.m Ceramic Tourmaline Dryer £46.95
label.m Grooming Brush £13.50

Credit Info: Hair styling by TONI&GUY Session Team using label.men Professional Haircare.

label.men Professional Haircare is available in all TONI&GUY, essensuals and label.m concept salons worldwide.

Follow all the latest backstage news at London Collections Men SS17 from labelmuk.



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  • Day 2 London Collections Men ss 17 11th June 16
  • Day 2 London Collections Men ss 17 11th June 16
  • Day 2 London Collections Men ss 17 11th June 16
  • Day 2 London Collections Men ss 17 11th June 16
  • Day 2 London Collections Men ss 17 11th June 16