Day 2 London Collections Men ss 17 11th June 16

11.06.2016

The Modern Man - Hardy Aimes

Daniele De Angelis creates conventional, slicked back styles with a contemporary edge at Hardy Amies SS17

The Collection

The Hardy Aimes SS17 collection presents traditional tailoring worn in a modern way. The back-bone of each look is rooted in tailoring, questioning and contrasting the formal Savile Row suit, through fresh, contemporary styling and fabrications which combine youthfulness and a mature masculinity – representative of the modern man.

“It’s about tradition and creativity. Heritage and modernity. A contemporary home for an innovative past” Darren Barrowcliff, Head of Design, Hardy Amies

Get the Look

Step 1: Prep the hair with label.m Volume Mousse and dry through with a label.m Ceramic Tourmaline Dryer using a label.m Medium Hot Brush – this will help to help smooth the hair, and boost density

Step 2: Once smooth, use a label.m Detangling Comb and work through some label.men Sculpting Pomade to add shine and create a slicked back effect

Step 3: Finish the look with label.m Hold & Gloss Spray for extra shine and added hold

The Hair

“The look for this show is young and contemporary to maintain the well-known heritage of Savile Row, paired with sophisticated hair. For the longer haired models, we created a top slicked back look with gentle waves, while the short haired boys had a natural side parting with a clean finish” Danielle De Angelis – TONI&GUY International Artistic Director

The Products


label.m Volume Mousse £13.95
label.men Sculpting Pomade £11.50
label.m Hold & Gloss Spray £12.50

The Kit

label.m Ceramic Tourmaline Dryer £46.95
label.m Medium Hot Brush £10.00
label.m Detangling Comb £6.50

Credit Info: Hair styling by TONI&GUY Session Team using label.men Professional Haircare

label.men Professional Haircare is available in all TONI&GUY, essensuals and label.m concept salons worldwide.

Follow all the latest backstage news at London Collections Men SS17  from labelmuk.

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  • Day 2 London Collections Men ss 17 11th June 16
  • Day 2 London Collections Men ss 17 11th June 16
  • Day 2 London Collections Men ss 17 11th June 16
  • Day 2 London Collections Men ss 17 11th June 16
  • Day 2 London Collections Men ss 17 11th June 16