London Fashion Week Excitement Begins!
With excitement steadily mounting as London Fashion Week approaches, here at label.m we are already planning a whole host of activity for February as the Official Haircare Product of London Fashion Week.
This season will see label.m used exclusively as the product of choice at the TONI&GUY Blow Out Bar on-site at Somerset House - tending to the tresses of press and VIPs alike before they hit the shows!
label.m will also have FROW presence at shows as well in the London Fashion Week VIP goody bags.
As the endorsed backstage haircare range used by the TONI&GUY Session Team for an incredible 19th season, label.m Professional Haircare will be creating the latest trends looks for an impressive 30 shows showcasing Autumn/Winter 2014 collections for designers such as: Giles, Jean-Pierre Braganza and Pam Hogg.
Backstage will see huge amounts of products used on models - with over 200 cans of label.m Hairspray, 200 cans of label.m Volume Mousse, 200 label.m Resurrection Style Dusts and 150 tubes of label.m Extra Strong Gel alone!
For an insight plus some FROW gossip, make sure to check out our official blogger Poppy D’s Daily Diary - as she hits the shows between 14th-18th February. Poppy will also be taking over our twitter feed for the length of London Fashion Week so make sure to take a peek and be inspired!