Cool Blonde Toning Shampoo

Available in: 300 ml

Eliminate brassy tones / Protect colour / Strengthen

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Awaken and illuminate platinum, blonde and grey hair with this ultra-moisturising shampoo featuring our exclusive Violet Botanical Complex and Supreme Colour Blast Technology. Eliminates unwanted brassy yellow tones while hydrating for improved manageability, shine and long-lasting colour retention.

Eliminate brassy and yellow tones and illuminate platinum, blonde and grey hair with our tone-enhancing Violet Botanical Complex.
Supreme Colour Blast Technology provides long-lasting colour retention.
Rich-textured and sulphate-free, gentle cleansing formula.
Ultra-moisturising to leave hair touchably soft and smooth with improved manageability.

Naturally Derived Ingredients:

Violet Botanical Complex, with Blueberries, Purple Carrots and Purple Sweet Potatoes, neutralises unwanted brassy and yellow tones and illuminates highlights while nourishing and softening.
Supreme Colour Blast Technology, with Sunflower Seed Extract and Quinoa Protein, preserves the vibrancy and longevity of your colour while helping to protect from external damage for maximum colour vitality.

Discover more ingredients used in LABEL.M products.

Aqua (Water/Eau), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Cocamide MIPA, PEG-120 Methyl Glucose Dioleate, Fragrance/Parfum, Sodium Chloride, Glycerin, Vaccinium Angustifolium (Blueberry) Fruit Extract, Ipomoea Batatas (Purple Sweet Potato) Root Extract, Daucus Carota Sativa (Purple Carrot) Extract, Glycol Distearate, Polyquaternium-7, Polyquaternium-10, Salvia Hispanica (Chia) Seed Extract, Saccharomyces Cerevisiae (Brewer's Yeast) Extract, Leuconostoc/Radish Root Ferment Filtrate, Olea Europaea (Olive) Fruit Extract, Malpighia Glabra (Acerola) Fruit Extract, Persea Gratissima (Avocado) Oil, Polysilicone-15, Helianthus Annuus (Sunflower) Seed Extract, Hydrolyzed Quinoa, Polyquaternium-113, Phenoxyethanol, Maltodextrin, Propylene Glycol, Butylene Glycol, Trisodium Ethylenediamine Disuccinate, Citric Acid, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Iodopropynyl Butylcarbamate, Methylchloroisothiazolinone, Methylisothiazolinone, Caprylyl Glycol, Ext. Violet 2/CI 60730.

See the full list of ingredients

We are continually evolving and improving our products and Ingredients can be updated from time to time. We recommend using this list as a guide and refer to product packaging to obtain full and accurate ingredients listing for the product.

How to use:

Apply to wet hair, massage gently and rinse. Use with Cool Blonde Toning Conditioner for best results.

Biocompatibility:

Biocompatibility goes beyond clean and natural beauty by embracing botanical ingredients and safe synthetics that are proven to work. We believe in using only ingredients that directly benefit the hair and scalp while supporting the integrity and effectiveness of the formulations. Discover more.