Discover Your Colour Code
Our range is centred on a five-category system that targets five primary haircare solutions – cleanse, condition, care, create and complete. At the heart of this sits the LABEL.M Matrix, which further simplifies each solution using a colour-coded system tailored to each clients individual need.
This innovative navigation system then focuses on five primary haircare solutions: from every day, to dry and damaged, coloured, curly and fine – categorised with different colour tabs located on the products packaging.
This campaign focuses on these colours and codes – matching them together to help our clients find a personalised haircare regime specifically targeted to making them feel good from the inside out.